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Adopting circular design is “good for business”

Adopting circular design is “good for business” says Adidas innovation leader

Embracing the circular economy and closed-loop design is the only way for brands to achieve business success while safeguarding the planet, according to a senior member of the innovation team at Adidas. The circular economy “is the solution,” said Dharan Kirupanantham, who is an eco-innovation programme leader at the sportswear brand.

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