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A ‘super exciting’ future for cosmetics: Think reductionism and sustainability as a side effect

A ‘super exciting’ future for cosmetics: Think reductionism and sustainability as a side effect, says futurologist

Addressing attendees at last week’s SCS Formulate 2019 in Coventry, UK, futurologist and founder of Hint Futurology Helga Hertsig-Lavocah said there was a ‘no mentality’ bubbling under the surface of the traditional consumer desire to consume, consume, consume. “It’s about not buying; not using things,”‚Äč Hertsig-Lavocah said.

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