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5 Key Consumer Trends for the Post-COVID-19 Era

5 Key Consumer Trends for the Post-COVID-19 Era | Jing Daily

Luxury brands need to pursue the domestic Chinese traveler because Chinese consumers made only 14 percent of all luxury purchases abroad in 2020 compared to 56 percent in 2019. The pandemic has necessarily accelerated the adoption of digital luxury, and livestreaming is a new digital territory for luxury brands that cannot be ignored.

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