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IWC CEO Chris Grainger-Herr on Sustainable Luxury Watch-Making

20 Minutes With: IWC CEO Chris Grainger-Herr on Sustainable Luxury Watch-Making

Chris Grainger-Herr was appointed as the chief executive of IWC Schaffhausen, a subsidiary of the Swiss Richemont Group, in 2017 when he was 39, which was widely regarded as a move by the over 150-year-old luxury watchmaker to modernize the company and attract younger consumers.

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