The Butterfly Mark
John Elkington
John is a writer, thought-leader and business strategist, a serial entrepreneur and, at heart, an environmentalist. He is the Founder and Chief Pollinator at Volans, a certified B Corporation driving market-based solutions to the future’s greatest challenges.
John is also Honorary Chairman of SustainAbility, and sits on an A-Z of some 20 boards and advisory boards. He has written 19 books, and his latest is co-authored with Jochen Zeitz, former CEO of PUMA and now co-chair, with Sir Richard Branson, of The B Team. The book, entitled “The Breakthrough Challenge: 10 Ways to Connect Today’s Profits with Tomorrow’s Bottom Line” comes full circle from John’s 1997 “Cannibals with Forks”, where he first introduced the Triple Bottom Line concept.
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