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In the news

Idee Brand Platform Launches Sustainable Fashion Rating Site

MILAN – As the pandemic has accelerated the digital push and further awakened consumers’ environmental and social consciousness, many companies are tapping both trends to shape the fashion industry of the future. Italy’s Idee Brand Platform, for one, has developed an online destination, dubbed the Sustainable Brand Platform, that uses blockchain technology to offer environmental and ethical ratings for international emerging fashion brands.

How Fashion’s Sustainability Targets Measure Up

After weathering the initial shock of the coronavirus crisis, many fashion companies have started to publish their sustainability goals for the next five to 10 years. But these initiatives risk falling short of an industry-wide imperative to drastically reduce environmental impact within the next decade.


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