Jennifer Lopez walked during the finale of Versace’s show in a recreation of a dress from 20 years ago. Image credit: Versace NEW YORK – Changing the discourse and attitude around rewearing garments is the solution to fashion’s waste problem, and it could encourage consumers to invest more in their closets.
In the news
The Prince of Wales is getting into the fashion business. Today, the Yoox Net-a-Porter Group announced that they are teaming up with the Prince’s Foundation on a collection of men’s and womenswear, set to debut next year.
The resounding trend towards less packaging had also been woven carefully into the event’s educational programmes – with a dedicated Sustainability Studio this year covering packaging standards, recyclability and various industry initiatives addressing plastic reduction – and many other sessions touching on alternative formulations, ingredients and certification options.
Greenhouse gas emissions from the apparel industry is expected to increase to 49% in the next decade. The US$2.5t fashion and apparel industry is one of the largest industries in the world and shows no sign of slowing down. With populations in Southeast Asia getting more affluent, demand for fast fashion is expected to balloon.
Climate change, unfair labor practices, corruption and other sustainability issues have become daily fixtures in newspaper headlines-and are rapidly taking their place alongside financial targets as top CEO priorities. Yet, the more that leaders work toward their early sustainability commitments, the more they discover how much further they need to go to prepare for a future where competitiveness and sustainability are inseparable.
Perhaps the most important thing chemicals companies can do in this environment is a bit contrarian: rather than reacting to today’s shifting conditions, think more broadly and more long term. Simply put, take a ‘true north’ approach to strategy development.