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Give your product packaging a second life

  • News
  • 4 min read
Give your product packaging a second life

Often, the circular economy of a brand goes beyond just the product itself. Reusable packaging is a big part of keeping the loop closed, and that means many brands focus on recycled and recyclable materials when it comes to what they present their products in. The three brands below have adopted and perfected that process, so you can extend the life of their beautiful packaging.


Canadian skincare company Virginia Stone makes three eye treatments tailored to different skin tones and formulated with ingredients that protect and energise the most delicate skin on your face. Along with that, all of the packaging is plastic-free, and the treatments come in a stone vessel made from sand, stone, hemp and water. Not only does that make it biodegradable, but it’s also can be repurposed as a tea light holder, a small vase or for storing jewellery.


Clase Azul captures the art of artisanal tequila making, ageing it for a decade in Santa Maria Canchesda, Mexico. The result is a complex and unique flavour, packaged in a hand-painted ceramic bottle. When the tequila is gone, the brand encourages you to upcycle the bottle and use it for things like a candle holder or a decorative centrepiece. Watch the video below to see those DIY ideas in action.


Each of BAUME‘s watches are meticulously crafted from recyclable materials on a made-to-order basis, both of which help them minimise their environmental footprint. When you receive a BAUME watch, it comes in a recycled aluminium case, too, which can easily be repurposed for a variety of uses beyond keeping your watch safe, like holding pens and pencils. The video below illustrates the case’s origins and some of the ways you can upcycle it.

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Written by - Tara MacInnis

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