What We Do
Positive Luxury showcase luxury lifestyle brands who take pride in their craftsmanship, service and design whilst caring for their employees and suppliers working hard to protect our planet's people and resources.
We award The Butterfly Mark - a trust symbol synonymous with companies that care. Look out for this mark to recognise Positive brands helping you make better informed buying decisions.
The Butterfly Mark Award is the sole trust mark that exist in the luxury industry today, synonymous with luxury brands that care.
By telling their stories we help you make more informed buying choices.
All brands featured on our site have been awarded the coveted Butterfly Mark - awarded exclusively to luxury lifestyle brands who have passed a stringent assessment set by our board of experts.
We focus on luxury brands within the following categories: Travel & Hospitality, Fashion & Accessories, Jewellery & Watches, Beauty, Premium Drinks and Living.
When you buy online look out for the Butterfly Mark next to your favourite brand, or simply look here and if you don’t find it, ask why?
Follow the Butterfly and be sure to make a difference
If your brand - luxury or not - cares about our planet and society you can jump start your journey here. We work with a network of sustainability and communications professionals that can help meet the needs of your company no matter how small or big you are.
In today’s world brands should aspire to be part of the solution to drive positive change.