What We Do

Positive Luxury showcase luxury lifestyle brands who take pride in their craftsmanship, service and design whilst caring for their employees and suppliers working hard to protect our planet's people and resources.

We award The Butterfly Mark - a trust symbol synonymous with companies that care. Look out for this mark to recognise Positive brands helping you make better informed buying decisions.

The Butterfly Mark Award is the sole trust mark that exist in the luxury industry today, synonymous with luxury brands that care.

By telling their stories we help you make more informed buying choices.

All brands featured on our site have been awarded the coveted Butterfly Mark - awarded exclusively to luxury lifestyle brands who have passed a stringent assessment set by our board of experts.

We focus on luxury brands within the following categories: Travel & Hospitality, Fashion & Accessories, Jewellery & Watches, Beauty, Premium Drinks and Living.

When you buy online look out for the Butterfly Mark next to your favourite brand, or simply look here and if you don’t find it, ask why?

Follow the Butterfly and be sure to make a difference

If your brand - luxury or not - cares about our planet and society you can jump start your journey here. We work with a network of sustainability and communications professionals that can help meet the needs of your company no matter how small or big you are.

In today’s world brands should aspire to be part of the solution to drive positive change.

What We Do
Screen

Screen

Every organisation is doing something somewhere when it comes to sustainability - you may not even know it. Every organisation also works with suppliers that would be open to doing the right thing, if they aren’t already, and if they aren’t it’s best you know early enough. We provide screening services to all companies, whether you are a luxury brand or not, however going through our application process does not automatically entitle you to be awarded the Butterfly Mark.

Award

Award

We award the first of its kind interactive trust mark - The Butterfly Mark - to brands that are continuously investing in social good and environmental responsibility. The Mark helps to instantly recognise which luxury lifestyle brands can be trusted, allowing consumers to identify those that actively contribute to protect our planet’s resources and consequently influence positive purchasing decisions.

Communicate

Communicate

In a world where one comment can mobilise millions or billions, it is no surprise that some brands have realised the potential to amplify their positive story and influence. We help all brands to identify the issues and opportunities that matter most for your business, increasing their role in shaping attitudes, discovering solutions and telling their sustainability stories in a simple language.

Screen

Screen

Screening: We help your brand find out exactly where it stands in terms of sustainability standards and equip you with the right knowledge and tools to optimise your existing business model. Our comprehensive assessment process will help us understand which areas may present risks for your brand now and/or in the future.

Mapping: We have the competency to transform complicated ideas into step-by-step processes that provide a clear roadmap towards sustainability. We take between 4 to 8 weeks to devise this roadmap, depending on the size of your company.

At the end of this process, we'll provide you with a scorecard assessment that tells you how your organisation stands with regards to key sustainability issues. This report goes beyond simple yes/no scoring and provides insight into areas of improvement and areas where you simply need to re-frame the data you already have. Secondly, we will deliver a roadmap that lays out the policies, programs and performance data needed to create an effective sustainability strategy. This roadmap takes into account your current activities, your future business plans, industry trends, customer expectations, and your organisation’s level of commitment. We will work with you on this roadmap to take it to the next level whilst suiting your organisation’s corporate culture, size and budget.

Award

Placing the Butterfly Mark on your website and/or intermediary websites will help you to differentiate your brand at a glance and gain intelligence about who your consumers are.

In today’s world, as your revenue grows through sales via intermediary retailers; your knowledge about your consumer decreases. Our customisable dashboard translates the consumer’s behavioural data into meaningful CRM, which will impact your marketing and decision making.

Award
Communicate

Communicate

Internal communications and engagement: Once your roadmap and plans are in place, it is vital to distill the information throughout your organisation. We come up with creative and effective ideas to transform this information into a message that will resonate with every member of your organisation. Sustainability as a business culture is a healthy stand point, especially for millennials, as they want to work for companies that not only do well but also do good.

Storytelling and reputation management: With the introduction of the internet and the rise of social media platforms, individuals have unlimited access to product, brand and company information with just the click of a mouse. The result is savvy consumers with rising expectations about brands.

They don't just want the information; they want the story to be good. The millennial generation, on average, not only expects the above but also thinks differently about consumption. This is where we come in: we help you tell your story, build your reputation and give digestible sustainability information.

Reporting: We work closely with independent, experienced reporters who can make your sustainability story stand out from the crowd. We will accompany and advise you throughout the process to deliver your story in an engaging manner and result in transparent reporting of both your progress and challenges.