What We Do
Positive Luxury helps people make better choices about what they buy. We showcase a community of brands that sit at the intersection of luxury and sustainability.
In an era of information at our fingertips, it has never been more important for brands to demonstrate purpose-led values and transparency. We make a brand’s social and environmental actions accessible, appealing to an emerging network of consumers that care.
Positive Luxury recognises brands that demonstrate a meaningful commitment towards sustainability. With our Butterfly Mark award, brands can differentiate themselves from others as a brand to trust.
We work with best in class brands that care across the following categories: Travel & Hospitality, Fashion & Accessories, Jewellery & Watches, Beauty, Premium Drinks and Living.
Follow the butterfly to discover our community of brands to trust.
Are you a luxury brand that wants to show your commitment to sustainability?
Research shows that consumers are increasingly conscious about how products are made and the impact they have on the environment. Over 66% of global consumers are willing to pay more for products and services from companies that are committed to positive social and environmental impact (Nielsen, 2015). This shift in consumer attitudes means business as usual is no longer an option.
Previous notions of exclusivity within luxury are shifting, as millennial values of experience and community shape industry and expectations. Younger generations aspire towards a positive lifestyle, that does not compromise on quality nor ethics. This new era of ‘inclusive exclusivity’ upholds the luxury industry’s foundations of heritage and craftsmanship, while pushing purpose-led values and transparency to the fore.
Our goal is to help you appeal to a wave of increasingly engaged consumers by highlighting your purpose-led values and commitment to sustainability.