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Based in Yorkshire, Elizabeth Peyton Jones is probably best known for her approach to wellness. One of the first to start openly speaking on natural, plant-based diets, she started EPJ Health to further that mission. But now, she is hoping to revolutionise another industry modelling. The Responsible Trust for Models (RTM) is working to create...
MICHI believes in fueling female confidence. They realize that women have unique strengths and design collections that enhance performance and ignite self-expression. The MICHI woman does it all – they provide the armor so she can make it happen. Originating from the desire to fill the gap between high fashion and technical athletic wear, MICHI...
michi has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.
Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.
Materials certified by the STANDARD 100 by OEKO-TEX® undergo extensive product checks to ensure responsible use of chemicals and non-toxic properties. The certification also requires all parts of articles of clothing, including zippers, elastics and trims also meet the required criteria.
MICHI only uses materials that are animal-friendly and cruelty-free. As a company with a vegetarian ethos, they do not use leather, skins, fur or feathers in any of their collections or products. This also includes any materials or substances sourced from endangered species.
Moreover, beginning in 2019, MICHI is updating their packaging to remove poly bags used to ship garments and replacing with reusable and recyclable nylon bags.
In alignment with the brands values of fuelling female confidence and conscious production, MICHI is a contributor and supporter of the global community with charitable give back and projects designed to support women and protect the environment. MICHI is always looking to take part in charitable causes and initiatives.
In February 2018, MICHI contributed a charitable donation to the SA foundation which provides long term housing and training for women and their children, who are escaping human trafficking and sexual exploitation. In November 2018, the brand participated in a Breast Cancer Research and awareness and fundraising event in partnership with Mount Sinai Hospitals Marvelle Koffler Breast Center and Equinox gyms. In 2019, MICHI has chosen to regularly support the Canadian Lung Association via donation and spreading awareness.
You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.
