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Caroline Sciamma-Massenet began her career in fashion as a model, and she quickly learned what makes a woman want to wear a piece of clothing. Almost two decades later, while working as a stylist at French Vogue and CR Fashion Book, she learned even more about the ideal wardrobe. Caroline found that women like to...
This legacy was born in Schaffhausen, Switzerland when after the American Civil War, entrepreneur Florentine Ariosto Jones travelled from Boston to Switzerland to set up the first and only watchmaking company in northeastern Switzerland. IWC Schaffhausen continues to develop its story in this historic location. Florentine’s vision was to combine the pioneering excellence of the...
JEM has been awarded the Butterfly Mark for their measurable impact and ACTION to sustainability.
Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.
All JEM’s gold is certified Fairmined which guarantees its ethical origin, ensuring they only extract from mines that have enrolled in a process of transformation towards eco-responsible progress. Fairmined gold ensures JEM’s products respect universal human rights, environmental protection and human development of mining communities. JEM is audited every 2 years by Fairmined, which ensured their standards are maintained and guaranteed.
JEM also uses lab-grown diamonds as an alternative to natural diamonds. This new-generation diamond has minimal impact on the environment and requires much less water than mined diamonds. It also ensures the diamonds are not associated with conflict or exploitation.
JEM always considers the environmental factors when developing their products and only uses raw materials that are traceable. JEM strives to reduce their waste within their operations by recovering and incorporating gold waste into their products.
JEM offers a full repair and redesign scheme where they turn old diamond and stone pieces into new items to be loved once again. To reduce waste even further, JEM is set to implement a take-back-scheme, allowing customers to recycle their gold pieces in exchange for a voucher or discount.
JEM has a robust Supplier Code of Conduct in place, covering their first-tier supplier workshop located in France. 100% of JEM’s workshops are ISO 9001 certified meaning they continuously demonstrate their ability to produce products that meet the customer and regulatory requirements.
Giving back to communities is important to JEM. $4 per gram of Fairmined gold bought by the brand is called a development fee, which is then reinvested into local communities. By calling on the best French craftsmen, JEM protects the local artisan crafts and livelihoods of their communities which are threatened by widespread use of industrial processes and relocation.
As the first French ethical jewellery brand, JEM is committed to the exclusive promotion and use of ethical Fairmined Gold. The program, created by the Alliance for Responsible Mining (ARM) in 2007 and resulting in the Fairmined label in 2014, aims to implement mining facilities that apply rigorous ecological, social and humane standards.
We are at the dawn of a new era, a new state of mind, a new, even brighter, more lucid, truer way of approaching luxury, shifting the way we look at it. In 2018, we launched our first diamond, the JEM diamond. A diamond formed in a laboratory, respectful of people and nature and totally traced.
Whether you are a brand, supplier or retailer, you are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.
