Linde Werdelin works with factories based in Switzerland, Italy, and Portugal. Despite its small size, it is close to its suppliers to whom they constantly advise to work towards sustainable production and use of material. Linde Werdelin’s strategy is to reduce the negative impact of production, marketing, and selling.
In manufacturing new products, the brand uses recyclable and reusable materials. They produce minimal marketing material (a 90% reduction from previous years) and always with the view of it being useful over the long term, e.g. watch boxes to travel with or a dust bag for wet items when travelling serve multiple purposes for our end customer.
By primarily selling direct and made to order, LW has eliminated over-production to 0%. The brand has taken significant steps to encourage the buying and selling of their pre-owned pieces, creating an internal marketplace with authentication and extended guarantee that was the first in the industry.
They also customise new and existing watches. By customising existing watches they encourage extended use of them and potentially avoid a purchase of a new/replacement watch. In these ways, the brand is engaging and taking responsibility for all watches they have ever made.