Community and collaboration are key to progress in sustainability. At Positive Luxury’s spring Open House networking and speaker event in London, our CEO Amy Nelson-Bennett was joined by three members of our Butterfly Mark community to discuss the challenges and value of building a sustainable brand, as well as the importance of certification and sustainable innovation. Watch the full interviews below.
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CONCEIVING A BRAND WITH SUSTAINABILITY AT THE CORE
Jessica DeBruyne, Chief Product Officer at S’ABLE Labs, explored the challenges and opportunities of creating a beauty brand with sustainability at the core. Jessica shared not only her passion for the products, but her fascinating insights into the importance of sustainability for the brand, learnings on why it’s important to have a clearer understanding of the wider definition of sustainability, and where to start on your sustainability journey.
ABOUT S’ABLE LABS
Founded by Sabrina and Idris Elba in 2020, S’ABLE Labs exist to make people feel so good, that they are able to treat one another and the planet better. From their supply chain partners (who they know personally) to their curious community, they work to build lasting connections that can help drive positive change, together. Their first product offering is a core collection of vegan genderless skincare products featuring responsibly sourced ingredients in collaboration with smallholder farmers, with high-performance, environmentally conscious formulations that highlight powerful ingredients found throughout the African continent.
Find out more about S’ABLE Labs and their partnership with Positive Luxury here.
Watch the full interview here
MODERNISING A HERITAGE BRAND WITH SUSTAINABILITY IN MIND
Joanne Milner, CEO of Garrard – synonymous with some of the most iconic and precious jewellery in existence – explored the part that sustainability plays in modernising a heritage brand. Joanne openly shared her inspiring insights into the challenges of placing sustainability at the core of the business, and why although the value may not initially be apparent to the bottom line, it can contribute enormously to the value of the brand.
ABOUT GARRARD
Garrard is the longest-serving jeweller in the world, calling London its home since 1735. The collections and bespoke pieces all display the brand’s storied royal origins, with everything carefully handcrafted to produce effortlessly glamorous results
Find out more about Garrard and their partnership with Positive Luxury here.
Watch the full interview here
SUSTAINABLE INNOVATION AND THE IMPORTANCE OF CERTIFICATION
Will Dennis, Head of Sustainability at Bamford discussed sustainable innovation and the importance of certification. Will generously shared his insights into the challenges of embedding sustainability throughout the business, revealing the stories behind their award-winning merino wool collection and beauty products. He also discusses the value of sustainability certification programmes, the challenges faced and his advice for communicating about sustainability. Watch the full interview below.
ABOUT BAMFORD
Bamford was founded on the belief that we need to be mindful of our connection to the earth – to live consciously, respect nature’s resources and the land that provides for us. The brand believes in slowing down, living in harmony with nature and has sustainability and craftsmanship at its core.
Find out more about Bamford and their partnership with Positive Luxury here
Watch the full interview here
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