CONSCIOUS PRODUCTION

Clase Azul tequila is created using only 100% organic Tequilana Weber Blue agaves – the only kind of agave out of 200 varieties that produces tequila. Once harvested, the agaves are cooked in old-fashioned brick ovens for 72 hours.

Clase Azul aims to select and hire new experienced talent with best practices related to sustainability, recently incorporating an agronomic engineer with experience on best practices on agave fields. The company has a solid purpose on having talented, conscious and responsible collaborators as it will continue expanding its value chain and transmitting a sustainable culture through the different business units.

With a focal point on continuous improvement, Clase Azul strives to have the best practices within the food and beverage industry, which is certified by the quality standards in production, packaging and distribution that the brand achieved.

Each bottle is made with high-quality white ceramic and then hand painted by artisans. The decanter is so beautiful that once the tequila is gone, the brand invites its customers to upcycle their empty Clase Azul bottle and proposes many DIY ideas on its website.

RECYCLABLE PACKAGING

The brand takes steps to reduce paper waste, by packaging from recycled materials.

PLASTIC REDUCTION

Clase Azul is currently working with suppliers to ensure their products are made from recycled materials and are in line with the circular economy principles. Clase Azul has eliminated the use of plastic bottles for internal consumption and is aiming to make it effective for all its factories.

COMMUNITY INVESTMENT

“Con Causa Azul” Fundación is a philanthropic project dedicated to reinforcing artisanal activities, given the fact that the artisanal sector is one of the most vulnerable and unprotected in Mexico. The brand supports artisanal communities by providing training, education, resources and guidance with the goal of keeping their cultural heritage alive and thriving.

Through the sales of a special edition of Clase Azul Reposado (in a pink bottle), the brand joined the fight against breast cancer and funds a Mexican organisation that supports 100,000 women per year – by providing education, diagnostics, denture treatment and emotional support.

Clase Azul also founded a daycare center named Huitzil Colibri that supports employees who have young children and ensures that these children are kept in a safe and regulated environment where they receive the necessary care. Moreover, the daycare is open to the community local to the factory in Santa María Canchesda. As the only daycare in the region, offering education, nutrition and secure conditions Huitzil Colibri supports the Mazahua indigenous community.

Clase Azul also recognises the importance of education and supports the INROADS programme dedicated to nurturing talent among university students with low economic resources. The brand provides students with the opportunity to follow an internship, with a possibility of being hired as full-time employee once the programme is completed.

Lastly, the brand’s emphasis on people’s well-being is illustrated by its acquisition of a third division soccer team, in the very city where the brand’s owner, Arturo Lomeli, found inspiration to create the first Clase Azul product in 1997. Through this project, the brand hopes to give an opportunity to young people to choose professional football as a way of life.