The Butterfly Mark certification powered by Positive Luxury is earned by businesses that are actively innovating to accelerate towards a new climate transition and helping to advance inclusive growth through more sustainable business practices. Environmental, social, and governance (ESG) criteria are a set of standards for a company’s operations that socially conscious investors use to screen potential investments.
What we mean by ESG value is facilitating top-line growth, whilst reducing costs, minimising regulatory and legal interventions, increasing employee productivity, and optimising investment and capital expenditures whilst deliver positive social and environmental impact.
After earning the Butterfly Mark Certificion, CEO of La Perla Beauty Peter Shaefer said:
“We are very proud to have earned the Butterfly Mark certification powered by Positive Luxury as we are actively incorporated ESG+ principals in the day to day of our business. We recognise that sustainability is about respect for people and the natural world, and we are very pleased to find a certification that recognises and measures the deliberate actions that we take every day in order to minimise our environmental impact – whether that’s minimising our carbon footprint or making things recyclable. We are not perfect, but we are constantly innovating and thanks to Positive Luxury we are innovating ahead of legislation.”
As a result of their work with Positive Luxury, La Perla have operationalised ESG hence why they can be transparent throughout their production process. La Perla’s formulation is environmentally mindful and gives transparent and accurate information about the ingredients they use. You can find a detailed list of all the ingredients and fragrance oils used in each of their products down to the last 0.01% of the finished formula.
La Perla Beauty is inclusive, as they recognise the power of an interconnected society. They strive to have ethical sourcing and production processes, created through collaboration with organisations committed to equal rights and fair pay for everyone. That includes their suppliers, distributors, and retail partners. They aim for transparency in their supply chain, working with some of the luxury industry’s most respected suppliers and requiring that all their partners agree to their code of conduct and ensure that it is being followed. The code of conduct has zero-tolerance for modern-day slavery, human trafficking, forced labour or child labour as well as compliance with the UK, EU and USA anti-bribery laws. In addition, La Perla audits their manufacturers and asks them to provide regular status reports on their sustainability goals.
The brand’s cruelty-free requirement is also formally written into their procurement contracts. This means that they ensure their suppliers continue to meet La Perla’s high standards as part of their ongoing sourcing and quality control process. Ultimately, the result is that the brand is able to deliver products that have not harmed animals anywhere along the supply chain.