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MEET THE LEADERS: NERI KARRA

In January this year we welcomed Neri Karra to our exceptional community of Butterfly Mark certified brands. A family business underpinned by values of respect, love and responsibility, Neri Karra produces high quality leather bags and accessories that are built to last, respecting the materials and skills used in their creation.

We caught up with the founder, Neri Karra, to find out more about her leadership style and get her advice for aspiring sustainable leaders.

What makes a great – or successful – leader?

I believe what makes a successful leader is someone who has empathy for others. Who not only is able to provide a clear vision and direction for the company, but can understand that behind every operation, there is a person who has their own strengths and weaknesses. It is important to show forgiveness and understanding, as well as offering appreciation. 

What are your personal strengths as a leader?

Empathy, humility, and understanding. Seeing everyone as equal to me, and not labelling myself as ‘leader’, ‘owner’, or ‘boss’. 

What is the toughest lesson you have learned?

Being able to say ‘no’ to things that don’t feel right to me, and establishing healthy boundaries. 

And the most rewarding?

Standing up for what I believe to be true is the only way forward. It may upset others, and you may hear ‘no’, but listen to that voice in your heart. It is the most rewarding lesson in my own life.

What is one piece of advice you would give to an aspiring leader?

Stay true to yourself. Listen to your intuition. Be flexible and adapt to necessary changes fast enough. (Maybe these are three pieces of advice, but I could not choose only one) 

Why should people be positive about the future?

Because we have a younger generation, and each generation is a hope for the future. I am inspired when I see the younger generation who care about the environment, who are not afraid to voice their opinion, and have clear convictions. I am inspired how they care little about brands, and just buying for the sake of buying. They care about authenticity and know their value won’t come from the most expensive brand in the market, or the latest handbag. I am inspired and hopeful for the future, because of them. 

CLICK HERE TO LEARN MORE ABOUT CERTIFIED BRAND NERI KARRA

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