THE DIGITAL PRODUCT PASSPORT FOR LUXURY

WHY LUXURY MUST ACT NOW

Prepare for the future of product transparency – and turn better product information into greater trust, engagement and business value. Digital Product Passports (DPPs) are becoming a key part of the EU’s move towards greater product transparency and circularity, with their use set to expand across different product categories.

For luxury brands, preparing now creates an opportunity to get ahead of evolving regulation while building the product data, traceability and transparency that increasingly matter to consumers. Acting now will avoid the costs of retroactive redeveloping and rushed implementations.

But Digital Product Passports are about more than compliance. By connecting physical products with accessible digital information, they can bring product and sustainability stories to life, and create new opportunities for consumer engagement before and after purchase.

WHY CHOOSE POSITIVE LUXURY + BUYERDOCK? 

Positive Luxury has partnered with Buyerdock to combine proven DPP technology with our sustainability expertise and understanding of luxury.

Buyerdock provides a best-in-class, EU and GS1-endorsed, scalable platform designed to make Digital Product Passports simple to create and manage, while our experts help luxury brands navigate evolving regulation, product transparency and the opportunities DPPs create beyond compliance.

Together, we make it easy and affordable to get started, integrate Digital Product Passports into your product ecosystem and turn product information into greater transparency, trust and consumer engagement. With tools built specifically for fashion, footwear and textiles, it’s already trusted globally – and used for over 50 million products, across 700 brands, in 105 countries and 84 languages.

HOW IT WORKS: 3 SIMPLE STEPS TO COMPLIANCE 

STEP 1 – CONNECT YOUR PRODUCTS

Upload your barcodes to instantly generate QR codes, which can then be applied seamlessly during production. For full traceability, you can optionally add batch or serial numbers.

STEP 2 – BUILD YOUR DIGITAL PRODUCT INFORMATION

QR codes link directly to rich product information, allowing you to immediately begin marketing initiatives to engage customers both pre- and post-purchase with brand storytelling, sustainability content and promotions.

STEP 3 – KEEPING INFORMATION CURRENT

Easily add legal information such as product origin, certifications, EPR data and end-of-life options to your digital product profiles. As your supply chains evolve, this information can be updated dynamically, ensuring your brand stays current and fully compliant with all expected regulations.

UNLOCK COMPETITIVE ADVANTAGE

Combining Positive Luxury’s ESG+ Assessment or Butterfly Mark Certification with Buyerdock’s DPP aligns and accelerates your sustainability strategy, enabling you to unlock real value throughout operations – and leverage trust-building communications.

“The Duyerdock DPP provides our customers with comprehensive product information for every pair of Loake shoes. This aligns with our values of quality, craftsmanship and transparency. We believe it will enhance the customer experience.”

Ian Smith, Sustainability Manager, Loake Shoemakers

SPEAK TO AN EXPERT ABOUT OUR DPP SERVICES