Sustainability is more than just a moral imperative – it’s a competitive advantage. Innovation in sustainability practice is seen most frequently within start-ups and micro businesses, but these organisations are stretched for resources – of funds, time or people. Positive Luxury created the Butterfly Accelerator Programme to partner with these businesses and guide them towards Butterfly Mark certification, supporting them to scale sustainably.
We select up to two talented companies for admission each month, providing financial relief and tailored support during the initial assessment. Through these partnerships we aim to contribute to reshaping the luxury industry into something that’s kinder to people and nature.
Since its inception in March 2022 we have welcomed many luxury brands into the programme, including: ENSEMBL, Ignae, The Other House, Upper District, Seabody, Matilde Jewellery, The Folclore Company, St. Rose, Inversa Leathers, Carl Suchy & Söhne and Kaeā Skincare. More recently we were joined by Gezeiten, Meadow, Modern Synthesis and Origen Holistic Spirits.
WHAT WE’RE LOOKING FOR
Companies wanting to play a leading role driving innovation in sustainability for the luxury industry, through the development of ground-breaking materials, products, manufacturing processes or services and/or pioneering sustainable business and operating models
Organisations with annual turnover under £1million ($1.3million / €1.2million)
Companies should be able to articulate a business plan that demonstrates a clear, healthy focus on both purpose and profit, supplying evidence – both quantitative and qualitative – that demonstes tangible efforts across the four pillars of our ESG+ (environmental, social, governance, innovation) assessment framework
HOW YOU BENEFIT
Enrolment in the only assessment and certification programme tailored to the specific needs and risks of luxury businesses
Use of Positive Luxury Accelerator IP during the assessment period
Guidance from our team of luxury, sustainability and business experts
Tools and resources to help embed sustainability throughout your organisation
PR & marketing support through Positive Luxury’s channels, plus tools to help maximise the value of your sustainability efforts through your own channels
Networking opportunities across the Positive Luxury community
Upon achieving Butterfly Mark certification, the company will be granted a two-year trademark licence
The Butterfly Accelerator Programme, leading to Butterfly Mark Certification, costs £3,000 (€3,500 / $4,000) per annum and includes our full 4-part Butterfly methodology of test, transform, transition and trust
The most accessible price for our most comprehensive sustainability programme – with added bonus of no-fee split payment
WHEN TO APPLY
You can apply right away. We now accept applications throughout the year, selecting two companies for admission each month.