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How our Brands to Trust are making a difference through these challenging times

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How our Brands to Trust are making a difference through these challenging times

Even through the extremely difficult times businesses are facing, several of our Brands to Trust have been able to shift their focus and support their communities. From reworking their supply chains to make the products we are all in dire need of right now to offering special discounts to healthcare workers, learn more about how our brand community is doing their best to help wherever they can. If you’re able, please consider supporting these brands to not only help them in their charitable initiatives, but ensure they have a future when all of this is over.

Miller Harris’ Let’s Get Soap Moving campaign

The perfume company just announced their partnership with Age UK, called Let’s Get Soap Moving, through which they are donating their entire stock of hand wash, hand lotion and soaps to the most vulnerable people in the UK. Even though they are a small brand, they were able to donate 11,000 units. To increase Age UK’s stock of all these items, Miller Harris is calling on other brands to join them in this donation. If you or your brand are able to help, reach out to Emma, Laurel and SJ at Miller Harris via marketing@millerharris.com, and they will share information and connect you with Age UK.

Jota-Kena’s support for the homeless

Denim company Jota-Kena supports their community in Cape Town through donations, as well as serving meals to the homeless community. As a family and a business, they are continuing those efforts, and providing as many shelter vouchers as they can. They are also working to find shelter for a family or refugees now living in Cape Town.

Lola’s Apothecary’s discounts for healthcare workers

Fragrance and skincare company Lola’s Apothecary is focusing on support for healthcare workers. As a gesture of thanks, they are offering a 60% discount across their entire site for NHS workers, health workers and carers around the world. That discount also extends to anyone who has had to cancel a holiday or appointment at any of their partner hotels and spas, who is an employee at those locations, and who has had a health appointment or non-urgent surgery cancelled because of COVID-19. You can Reach out to Lola’s via email, Instagram or any other social channels and they will send you the code. In addition to that discount, they are also offering 20% off when you use the code SPAATHOME, and complimentary samples of their Clementine Calamity Relaxing Wellness Tea.

Kiehl’s ongoing partnership with Feeding America

Kiehl’s has always supported a variety of charities and environmental initiatives, and now, their ongoing commitment to Feeding America will support their COVID-19 Response Fund. That Fund helps families and children who need it most now that schools across the US are closed. That includes producing emergency food boxes, securing supplies like hand sanitiser and cleaning products, feeding children who usually rely on school for food, and helping seniors.

Kmana’s mask production

Accessories brand Kmana has not only suspended all international shipping and moved to home working, but they are also continuing to support their artisans who are working from their homes, as well. They are also producing lining masks in partnership wit the Bali Life Foundation, and helping to distribute them within the community. Since a lot of the physical fundraising Kmana typically does for Bali Life has been postponed, they are providing extra financial support to the Foundation that helps them provide food and other necessities for local women.

Jaline Resort’s support for Meals on Wheels

Jaline Resort is run by just one person, founder Jacqueline Lopez, and she is committed to helping support the people and artisans who create textiles for her brands. Jacqueline is also donating 20% of her sales to Meals on Wheels America, a charity that provides meals to seniors.

Stephen Webster’s donations to Mind Charity

In light of his own struggles with mental health, and the potential toll these challenging times is taking on people’s mental health, jewellery designer Stephen Webster has chosen to donate 10% of his sales proceeds to Mind for the duration of the COVID-19 epidemic. Mind is a charity that offers advice and support for anyone who might need it via online information, instant messaging and telephone helplines.

LVMH’s shift to sanitiser production

To offset the risk of a shortage of hydroalcoholic gel, or hand sanitiser, in France the LVMH Perfumes & Cosmetics business is preparing its production sites to manufacture substantial quantities of it. As of last Monday, all of their production facilities in France will be producing the gel and delivering it free of charge to French health authorities. They will be continuing to do this for as long as necessary in an effort to provide this much needed supply to the Assistance Publique-Hôpitaux de Paris.

Thesis Gem’s founder on the front lines

The founder of jewellery company Thesis Gems, Cate Claus, is also a primary care physician. Cate works for a large hospital group in California, and right now, she is on the front lines. For her business, she is working to keep her small team employed and supported. Cate is also continuing to fund all the philanthropic connections she has, and follow through on her commitments there.

Tindi’s plan to produce masks

Copenhagen-based womenswear brand, Tindi, has seen the lack of face masks, protection garments, and other health equipment across the globe. In light of that, they are working to get their hands on the required fabric to produce masks and other garments and then supply them to healthcare workers who need them.

Valeur Absolue’s gifts to nurses and doctors

Fragrance brand Valeur Absolue is aiming to bring positivity to people’s lives during these difficult times, and in particular, to nurses and doctors. They are sending care packages to a variety of hospitals in their community to remind healthcare workers how grateful they are for all they do. They are also teaching their customers on their social platforms about scents and crystals, and how they can help reduce negative energy.

IWC’s Time Well Shared initiative

Luxury watch brand IWC Schaffhausen is launching a series of lectures, speeches and webinars they’ll publish on their digital channels, called Time Well Shared. The brand’s employees, ambassadors and partners will share their knowledge and passion through this series, with a hope to inspire people to make the most of their time, as well as keeping them connected and engaged. Each lecture, speech or webinar will include a call to make a voluntary donation, with IWC making the first, and those donations will support Save the Children, a charity that is helping protect children and families in countries hit by the virus.

Inlight Beauty’s community support

Skincare company Inlight Beauty is offering free shipping on all UK orders right now, and publishing weekly content with tips and advice from their founder, Dr Spiezia, on how to keep your mind, body and skin healthy. For even more access to Dr Spiezia’s insight, Inlight is introducing a service where customers can submit questions directly to him. The brand is also looking at offering an exclusive discount to NHS workers who have been experiencing dry hands and faces from washing their hands and wearing masks.

Wearing Memories’ virtual support

Founder of jewellery brand Wearing Memories, Kiron Barui, is hosting virtual meet ups so she can help her followers focus on positivity and share experiences with each other. She is also reaching out to people in her community to ensure that they have all the essentials in this time of need.

If you want to connect with us and have stories to share, please email us on hello@positiveluxury.com. Stay well and stay positive.

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Written by - Tara MacInnis

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