Sustainability isn’t just a moral imperative – it’s a powerful commercial advantage. But unlocking its full potential can be challenging for start-ups and micro businesses, with limited time, funding, and people. Positive Luxury’s Accelerator Programme was created to support organisations in strengthening their ESG foundations, building credible and compelling brand narratives, and embedding sustainability in ways that deliver meaningful impact alongside commercial performance – all while earning the prestigious Butterfly Mark certification.
ACCELERATOR ALUMNI
Since its inception in 2022, we have welcomed over 50 innovative luxury brands into the programme, including:
The Other House, Seabody, Matilde Jewellery, Holistic Spirits Co., Canned Wine Co., Carl Suchy & Söhne, KAEA Skincare, Meadow, Modern Synthesis, Skincycles, JORO Home
WHAT WE’RE LOOKING FOR
- Ambitious start-ups, micro-brands or retailers leading innovation in Fashion & Accessories, Beauty & Fragrance, Jewellery & Watches, Interiors, Premium Drinks or Travel & Hospitality
- Annual turnover under £1million ($1.3million / €1.2million)
- A clearly articulated business plan demonstrating a healthy focus on both purpose and profit
- Supporting evidence – both quantitative and qualitative – demonstrating tangible efforts aligned to the four pillars of our ESG+ assessment framework (Environmental, Social, Governance, Innovation)
HOW IT WORKS – QUARTERLY INTAKE
- Each quarter, we select up to six pioneering businesses to join our 8-month structured programme designed to set the foundation for sustainable growth
- Together, we’ll strengthen your ESG+ performance and align sustainability with your brand narrative and business goals, turning it into a driver of commercial performance
- The programme features clear milestones, regular check-ins, and a collaborative cohort experience alongside other high-potential businesses shaping the future of luxury
A COMMITMENT TO COLLABORATION
To maximise the true value of the Programme, our partnership requires commitments in the following areas:
HOW YOU BENEFIT
- STRUCTURED, COHORT-BASED LEARNING EXPERIENCE
Join a curated cohort of like-minded luxury brands and leaders, progressing together through a journey that fosters collaboration, strengthens peer-to-peer support, and builds lasting professional relationships across the luxury sustainability ecosystem. - TAILORED ASSESSMENT AND CERTIFICATION FOR LUXURY BRANDS
Enrol in the only assessment and certification programme designed specifically around the needs, risks, and realities of luxury businesses, ensuring every insight and outcome is highly relevant to your organisation’s size, location and category. - ACCESS TO OUR PROPRIETARY FRAMEWORK AND TOOLS
Access leading proprietary frameworks, tools, and methodologies from the Positive Luxury Accelerator Programme during your assessment period to accelerate your sustainability transformation. - TOOLS FOR ORGANISATION-WIDE IMPACT
Equip your team with tools and practical resources that help embed sustainability into operations, leadership, strategy, and culture. - PR & MARKETING SUPPORT
Amplify your verified achievements through Positive Luxury’s owned channels and unlock tools and templates to help maximise the value of your sustainability performance across your own marketing ecosystem. - COMMUNITY & NETWORKING OPPORTUNITIES
Connect with brands, leaders, and innovators across the Positive Luxury community. Build relationships, share insights, and learn from peers on the same sustainability journey. - USE OF POSITIVE LUXURY ACCELERATOR AND BUTTERFLY MARK CERTIFICATION IP
Pre-certification use of Positive Luxury Accelerator IP, and upon achieving certification, your business will be granted a three-year trademark licence to use the Butterfly Mark, a globally recognised symbol of trust, innovation, and industry leadership.
FEES
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There is an initial £1,500 (€2,000 / $3,000) assessment fee that covers up to a 9-month period of our structured assessment and to reach Butterfly Mark standards
- Upon completion of the programme, you will transition to a Butterfly Mark Certification fee, which costs £3,000 (€3,500 / $4,000) per annum (invoiced biannually)
WHEN TO APPLY
The application windows are below, and we select up to six companies per quarter.
