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INTERIORS & LIVING

JORO

JORO's roots originate from a family heritage business rich in textiles. Run by three siblings who take immense pride in applying the expertise passed on from generations to produce the most stunning homeware products. They draw from an ancient culture but with a modern interpretation unlike the world knows. At JORO, the team are constantly seeking new innovations in sustainable sourcing, circularity and materials, while leading the way in elegant and authentic lifestyle aesthetic.

SUSTAINABILITY PURPOSE

JORO’s fabrics are organic, responsibly sourced and free from any harsh chemicals, toxins or additives. The brand is always searching for the best ways to bring nature’s purity back into the homes. Embarking on a sustainable journey, our materials, fabrics, and packaging are diligently sourced with a commitment to high environmental and ethical standards. Whilst acknowledging the brand is not fully sustainable, it is striving for a positive impact on both one’s well-being and the planet.

JORO Fast Facts Logo

Established

2023

Headquarters

London, UK

Employees

1-10

Product Category

Homeware

Distribution

Worldwide

Website

jorohome.com

A WORD FROM THE FOUNDERS

At JORO, we aim to take a holistic approach with every aspect of the supply chain. We are constantly looking for alternatives to materials and practices that are depleting the environment and adding to the ever alarming climate crisis. Our goal is to not only mitigate our impact on the environment, but also to encourage other fashion and lifestyle brands to collaborate and innovate to find solutions and build a community of consciousness.

SIMRAT KAUR, SAHIB SINGH & NIMRAT KAUR

FOUNDERS

JORO QUOTE IMAGE

BUTTERFLY MARK TESTIMONIAL

We as a brand believe that doing good for the planet will go a long way and trust that the ESG+ certification will add value and help us achieve our goal. With the ESG+ certification process we are looking to align our sustainability goals & achieve higher standards of ethical operations. Which in turn will help us build a bond of deep trust with businesses and consumers that share similar perspectives of eco-conscious beliefs.

WHERE NEXT?

JORO stands by its holistic approach towards sustainability with products that are made with more sustainable materials and sourced via ethical methods that consider both social and environmental impact. The brand work closely with suppliers who share their values, ensuring that the entire supply chain is aligned with their ethos. Their manufacturing partner operates with a comprehensive environmental management strategy that guides long-term decision-making across various critical areas including energy, water, air emissions, and waste and chemicals management and at JORO, in the short-term the team are committed to eliminating the use of non-biodegradable products.

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