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Click the Butterfly Mark to discover the brand’s unique Positive Actions

Valeur Absaloue has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.


Each perfume in their new Organic Cosmo Ecocert line are housed in refillable bottles, that can be upcycled when the scent has finished; this is something they systematically look at when creating each new run of fragrances.

While the end product is responsible, the brand’s approach to social sustainability is too. In 2019, they are supporting E.L.I (Eurasia Learning Institute created by former Program Director of the Gross National Happiness Centre in Bhutan, that promotes Happiness within schools and corporations). Moreover, they are consistent supporters of the UNICEF’s programme for girl’s education. Within their own company, they’ve created a foundation called “Be The Absolute You”, further promoting these notions of self-realisation and happiness.

Become a positive luxury brand

You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

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