Each perfume in their new Organic Cosmo Ecocert line are housed in refillable bottles, that can be upcycled when the scent has finished; this is something they systematically look at when creating each new run of fragrances.

While the end product is responsible, the brand’s approach to social sustainability is too. In 2019, they are supporting E.L.I (Eurasia Learning Institute created by former Program Director of the Gross National Happiness Centre in Bhutan, that promotes Happiness within schools and corporations). Moreover, they are consistent supporters of the UNICEF’s programme for girl’s education. Within their own company, they’ve created a foundation called “Be The Absolute You”, further promoting these notions of self-realisation and happiness.