Joy Isaacs, founder and CEO of ARgENTUM apothecary, grew up surrounded by the natural beauty of South Africa. It was here where she first encountered the unique healing qualities of silver. A move to the UK established Joy’s initial career path, beginning in corporate finance before she moved on to become the Head of Marketing for Gieves & Hawkes.
Joy talks about:
– What luxury means in terms of sustainability and how this informs the consumer’s journey
– How to find a balance when questioning the ethics and the origins of controversial ingredients
– If the growing demand of natural ingredients will contradict our good intentions, and how can we evaluate our impact to avoid moral dilemma
Joy’s award-winning formula has expanded into a range of products with a global reach, available both on e-commerce platforms and at several luxury retailers.< Back