With over 160 luxury brands, retailers and suppliers across the globe, our member community forum is an exclusive space to connect, share learnings and best practice, and collaborate to build a more sustainable future for luxury. Hit ‘Add new topic’ to introduce yourself or start a discussion.
PROOF, NOT PROMISES: STRENGTHENING TRUST THROUGH SUSTAINABLE JEWELLERY
August, 2026
As part of the ongoing collaboration between Positive Luxury and the National Association of Jewellers, this webinar for NAJ members explored how jewellery businesses can turn sustainability into a commercial advantage. Featuring insights from Butterfly Mark-certified NAJ member Daniella Draper, alongside experts from Positive Luxury and the NAJ, the discussion explores the key drivers shaping sustainability today, the importance of trust, the benefits of Butterfly Mark certification and practical actions businesses can take now. Watch the recording to hear the conversation in full.
KEY TAKEAWAYS
Sustainability is a growth strategy.
Consumer expectations, regulation and climate-related risks are reshaping the jewellery industry. Businesses that invest in sustainability can strengthen commercial performance, improve operational efficiency, attract talent and build long-term resilience.
The bar is rising.
As standards continue to evolve, businesses need to demonstrate progress with credible evidence. Transparency, accountability and proof are becoming essential for building trust with customers and meeting growing compliance expectations.
Start where you are.
Sustainability is an ongoing journey. As Daniella Draper shared, taking the first step is what matters most. Businesses that do what they say they’re doing – and can back it up through independent verification such as the Butterfly Mark – are well positioned to build trust and stand out from competitors.
