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CLICK THE BUTTERFLY MARK TO DISCOVER THE BRAND’S UNIQUE POSITIVE ACTIONS

 

Godavari Diamonds has been awarded the Butterfly Mark for their measurable impact and ACTION to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.

Impact and Commitment

IMPACT AND COMMITMENt

DESIGNING THE NEW LUXURY EXPERIENCE

The Godavari gifting experience has been carefully considered, within a completely holistic process. This begins with choosing a diamond, proceeds to product design and then to packaging presentation. Each Godavari diamond is set within a carefully designed Godavari coral resin or customisable precious metal globe. Using the precious metal globe, bespoke rings can be designed together with a jeweller at any time, to suit each couple’s individual style and commitment. Each globe allows for a single engagement ring and two wedding bands.

A SUSTAINABLE FUTURE

Godavari packaging is the convergence between sustainability and innovation. The minimalist appeal means that less really is more. As well as being fully recyclable and biodegradable, the paper stock used in Godavari gift packaging has FSC certification, meaning that the pulps used are all from managed forests. It is also Heavy Metal Free and, because the bleaching process avoids the use of harmful chlorine, it is classified ECF. The Godavari jewellery case may be used with a Godavari diamond globe setting, ring or jewellery, all within a single design. Simple inserts are changed out or turned over to easily reconfigure the case. Each Godavari jewellery case is cast in a special, single composite resin material. The beautiful minimalism of the packaging is both aesthetically pleasing and beautiful to touch, while also negating the requirement for complex parts and adhesives. The simplicity of the process and fewer parts, coupled with the design of the packaging, creates greater efficiency with far less waste than similar product packaging.

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A GIFT FOR THE SENSES

Godavari’s unique diamond globe settings are placed within a purposefully designed jewellery case, presented in Godavari coral. The Godavari jewellery case perfectly encapsulates the natural beauty of each diamond through its silk-like touch and protective cylindrical form. The design of the packaging elements is inspired by the simple geometric shapes of early 20th century design, also forming an influence within the Godavari jewellery range. Surrounding the jewellery case, each Godavari outer packaging cube is hand-crafted in luxuriously textured uncoated paper. To complete the sensory experience, the packaging is gently perfumed with the signature Godavari scent.

OUR PLACE IN THE WORLD

Godavari is proud to be a luxury brand, based in the culturally diverse city of Auckland in Aotearoa, New Zealand. This is a nation of pioneers, questioning traditional viewpoints and processes. Godavari jewellery is designed and crafted by artisans in New Zealand. The Godavari jewellery case and gift packaging is hand-crafted by local suppliers, providing a gifting experience that is unique. The Godavari commitment to local suppliers means that ethical and sustainable practices are constantly monitored and maintained to the highest possible standards.

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