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Born in London, Indian by origin, a nomad in spirit, Bav Tailor is the Founder and Conscious Creative of her brand launched in 2015, which upholds the tradition of her ancestors and Grandfathers, great sartorialists, sourcing materials from suppliers that encapsulate excellence in innovation, craftsmanship and respectful standards. Bav Tailor, also a member of Common...
With a female CEO and Founder Monica Magdas Miller, Santicler sought to differentiate itself from the beginning. With over 15 years of experience in the apparel industry, Miller oversees every detail of the company and is the driving force behind the company’s positive fashion mission. She is an expert in merchandising, fashion branding and design,...
Töastie has been awarded the Butterfly Mark for their measurable impact and ACTION to sustainability.
Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.
Töastie is focused in their commitment to UN Sustainable Development Goal 3: ensure healthy lives and promote wellbeing for all at all ages. Töastie recognises the importance of getting children excited, involved and engaged with nature both for their mental health and wellbeing and also to nurture the desire to cherish and protect our natural world. As a result, the brand launched ‘Tiny Corners’, an initiative promoting the idea that anyone of any age can look after a tiny corner of nature in their own home. Every order comes with a lollipop, and the biodegradable stick is filled with seeds for planting. Customers also have the opportunity to purchase a second lollipop to donate to children in underprivileged areas.
Töastie currently uses 100% FSC-certified packing and, from Autumn/Winter 2020 onwards, they are using 100% recycled and 100% recyclable garment bags. The brand also encourages customers to give their packaging a second life: their boxes are lined with a drawing for children to colour in. The drawing is also a guide to foraging, with plants for children to look out for on their adventures, encouraging them to care for the environment around them.
Töastie is striving towards increased traceability of all materials within their supply chain. The brand also ensures all of their suppliers sign their code of conduct, they never use any PVCs or VOCs and have committed to using only recycled down in their collections from next season.
When designing garments, Töastie takes extra effort to make the majority of items all-season appropriate and makes design adjustments such as longer sleeves and elasticated hoods and waists giving room for growth and minimising the chance of waste. They have also recently innovated the raincoat, launching a design that uses 100% recycled plastic bottles for its shell.
For Töastie, activating purpose means making community investment and giving back to wider society an essential part of their business. The brand is a member of the non-profit organisation, 1% for the Planet. Their membership means that they commit to giving 1% of our revenue to non-profit partners dedicated to environmental causes.
Getting kids excited, involved and engaged with nature is at the very heart of what Töastie hope to achieve as a brand. Earlier this month they launch their new campaign aimed at doing just that, ‘Tiny Corners’.
You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.
