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THE LUXURY SUSTAINABILITY EXPERTS

From beauty, fashion and jewellery to premium drinks, interiors and travel, Positive Luxury helps businesses meet higher and higher standards, for people and nature. We work with over 200 global brands, retailers and suppliers, plus 100 partners to shape a sustainable future.

Meet the Real Changemakers

THE REAL CHANGEMAKERS

The Real Changemakers are a community of over 170 brands, retailers and suppliers meeting higher and higher standards for people and nature, transforming luxury, for the good of all.

ONLY LUXURY

We are the leading sustainability experts for luxury. Since 2011, we have worked exclusively with luxury businesses, giving us unrivalled expertise and understanding of the unique sustainability challenges of each sector of the luxury industry.

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BESPOKE SERVICE

We know every luxury businesses ecosystem is different, and dependent on unique factors. So we tailor our products and unrivalled service to each business needs, depending on size, location, sector and purpose.

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BUTTERFLY METHOD

From assessment through to full independently verified certification, at the core of our 4-part methodology is a world-leading framework built on the very highest international agreements, global frameworks and international standards, even future potential legislation.

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The Positive Luxury Product Innovation of the Year is awarded to a product that is driving genuine change across all aspects of the ESG+ (Environmental, Social, Governance, and Innovation) criteria in the Luxury sector. This product or service will be best in class, inspiring other products in its category to be better and do better. Innovation must have been operational for 12 months. The awards are open to all luxury brands, suppliers and retailers – not just Butterfly Mark certified businesses. For further information or support, please contact awards@positiveluxury.com Fill out the form below to begin your application.

The butterfly mark

The Butterfly Mark identifies the luxury brands that meet the highest standards of verified innovation and environmental performance, offering transparency at points of sale and equipping consumers to make more informed purchasing decisions.

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Positive Luxury

Brand community

Discover brands who have been awarded the Butterfly Mark for their measurable impact and commitment to sustainability. Our community of luxury brands span across Beauty & Fragrance, Fashion & Accessories, Travel & Leisure, Premium Drinks, Living, and Jewellery & Watches.

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Louis Vuitton

Become a positive luxury brand

Enjoy the numerous benefits that come from being a member of the positive luxury community. Learn more about the several brand benefits as well read more information on how we assess brands and help them become more sustainable.

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Positive Luxury

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