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DEVELOPING INTEGRATED AND MEASURABLE FRAMEWORKS – KÕRARU
May, 2025
DEVELOPING INTEGRATED & MEASUREABLE FRAMEWORKS
PILLARS: ENVIRONMENT
MATERIAL DRIVERS: SUSTAINABLE SOURCING
THE CHALLENGE
Luxury fashion brand Kõraru faced the challenge of embedding sustainability into its operations. The swimwear industry’s more traditional – and unsustainable – practices posed significant barriers to achieving its regenerative and slow fashion goals. Kõraru needed help to integrate measurable frameworks and policies to ensure its environmental impact was minimised while encouraging collaboration across its supply chain.
CONSIDERATIONS
With complex challenges and and a continually evolving sustainability landscape across the fashion industry, luxury brands must balance stakeholder demands, supplier relations and company targets. Kõraru’s sustainability journey required a thorough understanding of the risks and opportunities presented by climate change. Additionally, the brand wanted to ensure that its policies were adaptable to future regulatory changes, fostered collaboration with suppliers to optimise supply chain efficiencies and maintained sustainability as a core value.
APPROACH & ACTIONS
With Positive Luxury’s guidance, Kõraru implemented a range of initiatives:
Kõraru integrated an Environmental Management System (EMS) tailored to material drivers for the business size
It conducted an initial carbon footprint assessment through Normative’s platform to track and reduce emissions, and adopted a Sustainable Travel Policy
Positive Luxury supported Kõraru in developing a sustainable procurement policy to incorporate sustainability objectives and ensure that purchasing practices are aligned with climate action, social equity, risk reduction, resource efficiency and stewardship values
RESULT
By partnering with Positive Luxury, Kõraru has now implemented robust sustainability frameworks, including an Environmental Management System and a comprehensive sustainable procurement policy. These tangible initiatives deepened the brand’s alignment with the UN Sustainable Development Goals and reinforced – through action – its commitment to environmental responsibility. As a result, Kõraru is emerging as a leader in creating slow fashion for a circular economy – an impact reflected in its impressive improvement in climate performance and sustainable sourcing, as measured by Positive Luxury’s rigorous ESG assessment (below). In autumn 2024, Kõraru won Most Sustainable Swimwear at the Marie Claire Awards.
