FASHION & ACCESSORIES
KORARU
Koraru is a premium sustainable swim and resort brand focused on crafting slow fashion for a circular world. It aims to bring consumers timeless and sophisticated designs while protecting and giving back to the natural environment from which the brand draws inspiration. Koraru has been designed with enduring quality, and a beautiful yet timeless approach to styling. Its pieces are subtle and minimalistic, and aim to elevate the wearer through their sleek lines and by bringing classic designs into the modern era through the lens of understated sophistication.
SUSTAINABILITY PURPOSE
Koraru was conceived with the ultimate goal of sustainability in mind: circularity. Its commitment to upholding their mission statement - crafting slow fashion for a circular world - transcends the industry standard of sustainability which is limited to garment fabrics or at most, to packaging solutions- and transforms it into a holistic approach. From channels of communications to hand picking partners; from offering consumers as much information as possible to giving back to communities and conservation- the brand sees and includes every aspect of its universe in its business model. The biggest industry challenges are antiquated, opaque and extractive business models, as well as a cultural shift towards fast fashion. Koraru's mission is to try and shift all of these practices towards a more regenerative and slow approach- which the team believes will increase the industry's vitality in the long run and improve consumers and environmental well being.
Established
2021
Headquarters
Tokyo, Japan
Employees
1-10
Categories
Swimwear, Resort
Website
Distribution
Worldwide
A WORD FROM THE CEO
Koraru was born out of a desire to slow down. To slow down the passing trends, the never ending chase of the newest it-thing, the take-make-throw mentality. Koraru is a reminder to celebrate the beautiful but fleeting moments we experience when we are one with nature and at peace. To appreciate what we already have, and when we reach for something new, to make sure it’s something beautiful and timeless.
OANA ROMANEIRO
CEO & FOUNDER
BUTTERFLY MARK TESTIMONIAL
In an effort to always better ourselves and to hold ourselves accountable, we believe third party accreditations and certifications are at this moment the only viable solutions for businesses to demonstrate true sustainability and enhance consumer trust. Positive Luxury is at the forefront of helping brands on this journey and offering support, and the Butterfly Mark is the symbol and reminder of our core values as a sustainable brand.
WHERE NEXT?
As an online first brand, Koraru is working on streamlining its production and distribution network - to have fabrics, samples and products travel less distance from manufacturers to brand and shipping points and ultimately, to customers. This will offer customers faster and more cost efficient delivery, and help the brand reduce its overall carbon footprint.