Koraru Positive Luxury
Koraru Positive Luxury
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FASHION & ACCESSORIES

KÕRARU

Kõraru is a premium swim and resort brand focused on crafting slow fashion for a more circular world. It aims to bring consumers timeless and sophisticated designs while protecting and giving back to the natural environment from which the brand draws inspiration. Kõraru has been designed with enduring quality, and a beautiful yet timeless approach to styling. Its pieces are subtle and minimalistic, and aim to elevate the wearer through their sleek lines and by bringing classic designs into the modern era through the lens of understated sophistication.

SUSTAINABILITY PURPOSE

Kõraru was conceived with the ultimate goal of sustainability in mind: circularity. Its commitment to upholding their mission statement – crafting slow fashion for a circular world – transcends the industry standard which is limited to garment fabrics or at most, to packaging solutions and transforms it into a holistic approach. From channels of communications to hand picking partners; from offering consumers as much information as possible to giving back to communities and conservation – the brand sees and includes every aspect of its universe in its business model. The biggest industry challenges are antiquated, opaque and extractive business models, as well as a cultural shift towards fast fashion. Kõraru's mission is to try and shift all of these practices towards a more regenerative and slow approach – which the team believes will increase the industry's vitality in the long run and improve consumers and environmental well being.

Koraru Logo

Established

2021

Headquarters

Tokyo, Japan

Employees

1-10

Categories

Swimwear, Resort

Website

www.koraru.co

Distribution

Worldwide

SUSTAINABILITY REPORT CARD

Positive Luxury powers the Butterfly Mark, the only assessment and certification designed to shape a sustainable future for the luxury industry and luxury consumers

Environmental

A company must evidence that throughout its full value chain it is operating with tangible respect for the natural world across 13 critical areas including climate change, pollution & waste management, biodiversity, water security and animal welfare.

Good
73%
Governance

A company must evidence that it operates in line with the leading global standards of best practice and transparency across its full value chain. We examine performance across six critical areas including standards & accreditations, traceability and target-based alignment to UN Sustainable Development Goals.

Good
61%
Innovation

All companies in assessment to earn Butterfly Mark certification must evidence a focus on the future and solving problems facing the world. We examine critical areas including circularity, materials and ingredients and S.M.A.R.T. reporting.

Lagging
48%

REAL CHANGE IN ACTION

Korau Positive luxury

CLIMATE & ENVIRONMENTAL MANAGEMENT

Korau Positive luxury

During the assessment journey, Koraru developed a formal Environmental Management System (EMS) that serves as a guiding framework for their environmental management efforts. Through the direction of the EMS, Koraru strives to promote environmental responsibility, comply with legal and regulatory requirements, continuously report and communicate performance as well as foster staff and stakeholder engagement. Along with a general Environmental Policy within the EMS, Koraru has also included clearly defined objectives and targets on reducing waste and greenhouse gas emissions with a target to achieve a 25% reduction in overall waste directed to landfill by the end of 2024 and a 15% reduction in overall greenhouse gas emissions by the end of 2024.

Korau Positive luxury

SOCIAL RESPONSIBILITY CULTURE

Korau Positive luxury

An organisation that embeds social responsibility culture into its business model recognises that actions can have significant impacts on the environment and people. To identify, measure and manage the most material social issues relevant to Koraru and its key stakeholders, the brand conducted a formal materiality assessment that identified material topics, their effects and corrective actions. Furthermore, Koraru recognises the importance of driving sustainability purpose internally by enabling employees to drive impactful change within the organisation through decision making and education, such as Diversity, Equality and Inclusion training.

Korau Positive luxury

UN SUSTAINABLE DEVELOPMENT GOALS

Korau Positive luxury

Throughout the certification, Koraru was able to conduct an alignment analysis on the UN Sustainable Development Goals (SDGs) and identify SDGs most relevant to their business operations. To identify the specific SDGs, Koraru analysed their level of importance to the business, the current practices in place to support these SDGs, the potential risks of not achieving these SDGs and formal targets to reach the Global Goals by 2030. Through these steps, Koraru aims to contribute to five different SDGs. For example, for SDG 14; Conserve and Sustainably Use Oceans, Seas and Marine Resources, Koraru sources fabrics made from nylon waste such as fishing nets, and donates part of its sales to coral conservation through the Coral Alliance.

During the assessment journey, Koraru developed a formal Environmental Management System (EMS) that serves as a guiding framework for their environmental management efforts. Through the direction of the EMS, Koraru strives to promote environmental responsibility, comply with legal and regulatory requirements, continuously report and communicate performance as well as foster staff and stakeholder engagement. Along with a general Environmental Policy within the EMS, Koraru has also included clearly defined objectives and targets on reducing waste and greenhouse gas emissions with a target to achieve a 25% reduction in overall waste directed to landfill by the end of 2024 and a 15% reduction in overall greenhouse gas emissions by the end of 2024.

An organisation that embeds social responsibility culture into its business model recognises that actions can have significant impacts on the environment and people. To identify, measure and manage the most material social issues relevant to Koraru and its key stakeholders, the brand conducted a formal materiality assessment that identified material topics, their effects and corrective actions. Furthermore, Koraru recognises the importance of driving sustainability purpose internally by enabling employees to drive impactful change within the organisation through decision making and education, such as Diversity, Equality and Inclusion training.

Throughout the certification, Koraru was able to conduct an alignment analysis on the UN Sustainable Development Goals (SDGs) and identify SDGs most relevant to their business operations. To identify the specific SDGs, Koraru analysed their level of importance to the business, the current practices in place to support these SDGs, the potential risks of not achieving these SDGs and formal targets to reach the Global Goals by 2030. Through these steps, Koraru aims to contribute to five different SDGs. For example, for SDG 14; Conserve and Sustainably Use Oceans, Seas and Marine Resources, Koraru sources fabrics made from nylon waste such as fishing nets, and donates part of its sales to coral conservation through the Coral Alliance.

Standards & Accreditations

To provide evidence of sustainability performance across luxury companies' full value chain, 180+ memberships, accreditations and specialist certifications are taken into account during assessment

Cradle to Cradle

Cradle to Cradle

FSC Certified

FSC Certified

Global Recycled Standard (GRS)

Global Recycled Standard (GRS)

Oeko-Tex

Oeko-Tex

JOURNEY SO FAR

03/2023

BEGAN ASSESSMENT

05/2023

BASELINE SUBMISSION

05/2023

RISK MAPPING

01/2024

FINAL ASSESSMENT

02/2024

CERTIFIED

A WORD FROM THE CEO

Kõraru was born out of a desire to slow down. To slow down the passing trends, the never ending chase of the newest it-thing, the take-make-throw mentality. Koraru is a reminder to celebrate the beautiful but fleeting moments we experience when we are one with nature and at peace. To appreciate what we already have, and when we reach for something new, to make sure it’s something beautiful and timeless.

OANA ROMANEIRO

CEO & FOUNDER

Koraru Positive Luxury
Koraru Positive Luxury

WHY POSITIVE LUXURY

In an effort to always better ourselves and to hold ourselves accountable, we believe third party accreditations and certifications are at this moment the only viable solutions for businesses to demonstrate true sustainability and enhance consumer trust. Positive Luxury is at the forefront of helping brands on this journey and offering support, and the Butterfly Mark is the symbol and reminder of our core values as a sustainable brand.

PATHWAY TO HIGHER STANDARDS

As an online first brand, Koraru is working on streamlining its production and distribution network - to have fabrics, samples and products travel less distance from manufacturers to brand and shipping points and ultimately, to customers. This will offer customers faster and more cost efficient delivery, and help the brand reduce its overall carbon footprint.

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