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CLICK THE BUTTERFLY MARK TO DISCOVER THE BRAND’S UNIQUE POSITIVE ACTIONS

 

Maison Atia has been awarded the Butterfly Mark for their measurable impact and ACTION to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.

Impact and Commitment

IMPACT AND COMMITMENt

COMMUNITY INVESTMENT

Maison Atia currently donates money from the sale of each coat to PAWS Chicago; a leading no-kill shelter in North America and has led the successful #BuyACoatSaveAPuppy campaign.

One of the brand’s founders, Chloe, is based out of Chicago and works closely with the organisation.

ENVIRONMENTAL IMPACT & INNOVATION

Maison Atia uses consumer product packaging made of recycled materials. It uses recycled tissue paper for online orders and is also looking to produce recycled hang tags, once it has used up its existing inventory. For in-store purchases, everything is wrapped in custom fabric garment bags.

The brand has committed to UN SDG 12 –  sustainable consumption and production patterns. This commitment sees them cutting all coats and accessories are by hand allowing for reduced Wastage.

The brand is also working to eliminate hazardous substances from its supply chain and is compliant with the US FDA, free from Propylene Glycol and Micro Beads.

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GOVERNANCE AND SOCIAL

Maison Atia has committed UN SDG 8 – Promote sustained, inclusive and sustainable economic growth Maison Atia works closely with its factories to form developed relationships with them. The brand ensures that for its own employees, it personally maintains its office space to ensure a happy and functioning space for the team. It has a policy of open communication that is clearly expressed to the team.

CONSCIOUS DESIGN

Maison Atia are working with Ecopel to develop a recycled lining for its coats. It is using Ecopel’s KOBA® recycled faux fur for its upcoming collection, and is looking to continue work with Ecopel to develop new materials.

KOBA® recycled fur is composed of a 37 percent plant-based Sorona material meaning that its creation consumes up to 30 percent less energy and produces up to 63 percent less greenhouse gas than conventional synthetics.

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