The Positive Luxury Product of the Year is awarded to a product that is driving genuine change across all aspects of ESG+ (Environmental, Social, Governance, and Innovation) criteria in the luxury sector – inspiring other products across all luxury categories to be better and do better.
“I am thrilled the judging panel share our passion for this very British capsule collection. Pioneering founder Carole Bamford had a vision for beautifully made clothing with a fully traceable product journey, and this collection more than delivers on that. By relocating the entire supply chain onto British soil, which includes the nation’s first and only certified organic flock of merino sheep, the collection is produced on a transport footprint reduced by 96%, its significantly reduced carbon footprint has been measured at every stage of product lifecycle, its methods have reduced water consumption by 12,000 litres and the partnerships formed to deliver it support small-scale businesses across England and Scotland. The products are beautiful in every sense, a tribute to British artisan craftsmanship. We hope this project heralds the homecoming of the UK knitwear industry and helps preserve farming and manufacturing techniques that are an important part of the island’s culture heritage.”
– Amy Nelson-Bennett, Co-CEO Positive Luxury