It looks like you're visiting the GB site. Please choose another country or region to see content specific to your location.



A graphic designer by trade and storyteller at heart, Sam has worked with brands of all sizes. He co-created The Playing Place, a theatrical installation set in the heart of the Cornwall Design Season, and designed the book for the award-winning 26 Treasures, a project that celebrated the emotional connections between a museum’s objects and its visitors. Now, as the Creative Director of multi-award winning luxury skincare brand, ARgENTUM, Sam spends his time exploring feeling and experience within all aspects of design and packaging.

Sam Gray judge of the Positive Luxury Design Competition

discover more

discover more

Become a positive luxury brand

Whether you are a brand, supplier or retailer, you are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

Start your journey