It looks like you're visiting the GB site. Please choose another country or region to see content specific to your location.


The Butterfly Mark


People are increasingly interested in sustainability, but often dont know which brands reflect their values or have time to research the complexities of sustainability. Positive Luxury is accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

The Butterfly Mark identifies the luxury brands that meet the highest standards of verified innovation, social and environmental performance – offering transparency at the point of sale equipping people to make more informed purchasing decisions.

Companies contribute towards sustainability in different forms, therefore each brand is assigned a bespoke collection of Positive Actions that signifies their unique efforts and sustainable and ethical business practices in a simple and consumer-friendly way.


Click the Butterfly Mark to discover a brands unique Positive Actions

How does it work?

Brands who earn the Butterfly Mark can display it on each product page on their website and partner retailer sites, allowing people to click for a clear overview of the brands Positive Actions. Offline, the Butterfly Mark can be seen offline on packaging, in-store, care labels and marketing materials.

Click on the interactive mark on your left to understand how the Butterfly Mark works and scroll through each icon to read a short description of the brands efforts and achievements as verified by Positive Luxury

where to find it?

If you want to know which brands have the Butterfly Mark already, you can find a full overview of our brand community by clicking the button below.

If your favourite brand is not on the list, they might already be undergoing the assessment process, so we recommend emailing either the brand or us to inquire about their Butterfly Mark

See brands



Become a positive luxury brand

You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

Start your journey

Site design & build by Strawberrysoup