FASHION & ACCESSORIES
WELLICIOUS
Wellicious is a London-based yoga and activewear brand committed to creating truly circular clothing. The brand designs premium Cradle to Cradle Certified® Gold pieces that are biodegradable, toxin-free and microplastic-free, ensuring they are safer for both people and the planet. Made responsibly in Europe, the collections blend exceptional comfort with mindful design and innovative materials, supporting a healthier, more sustainable lifestyle.
SUSTAINABILITY PURPOSE
Wellicious believes responsible fashion should move beyond minimising harm to actively creating positive impact. Its approach is grounded in circular design, with every product designed to return safely to nature at the end of its life. This commitment is embodied in its Cradle to Cradle Certified® Gold yoga and activewear, made from biodegradable, toxin-free and microplastic-free materials that support both human health and environmental wellbeing. Transparency and responsibility guide every decision. Wellicious produces exclusively in Europe to ensure more ethical manufacturing, exceptional craftsmanship and reduced transport impact. Every fabric, dye and trim is carefully chosen for material health, ensuring garments are gentle on the skin and less harmful to the planet. By combining mindful design with innovative, certified materials, Wellicious seeks to inspire a healthier, more conscious lifestyle. The brand stands for clean fashion, longevity and circular thinking – showing that sustainability can be both beautiful and accessible.
Established
2022
Headquarters
London, UK
Employees
1-5
Categories
Yoga & Activewear
Website
Distribution
Worldwide
SUSTAINABILITY REPORT CARD
Click below to see the detailed breakdown of Environmental, Social and Governance (ESG) performance. Wellicious has been comprehensively assessed and scored against all key areas of sustainability, including impact on climate, nature and water, treatment of workers and communities, as well as how ethically the business is run. Performance is assessed against international agreements, global frameworks, standards and legislation.
A WORD FROM THE FOUNDER
At Wellicious, we believe fashion should never cost the earth. Circularity is in our DNA, and every piece we create is designed to return safely to nature. Our Cradle to Cradle Certified® Gold collection proves that activewear can be luxurious, ethical and truly regenerative. We want to show that choosing sustainability is not a compromise; it is a beautiful, empowering way to live.
HEIKE PETERSEN CUNZA
FOUNDER
WHY POSITIVE LUXURY?
Wellicious has chosen to pursue Positive Luxury’s ESG+ certification because the brand believes true sustainability must be transparent, measurable and continuously improved. As a circular, Cradle to Cradle Certified® Gold yoga & activewear company, Wellicious is committed to the highest standards in responsible design and production. ESG+ strengthens the brand’s governance, validates its positive impact and helps communicate its values clearly to customers, partners and retailers. The certification supports Wellicious’s mission to lead by example in creating safe, regenerative and planet-positive clothing.