JEWELLERY & WATCHES
THE FUTURE ROCKS
The Future Rocks is the world’s premier destination for future-forward jewellery. Future-forward materials, including recycled materials, lab-grown diamonds, and gemstones, are at the heart of all the pieces under The Future Rocks’ universe, making a powerful statement while leaving a gentler legacy.
SUSTAINABILITY PURPOSE
Vanity with a Conscience. The Future Rocks believe you don’t have to sacrifice your sense of style to live consciously. You can express yourself authentically while caring for the future of the planet. The brand sees a future where social responsibility and environmental consideration is a natural concept when it comes to fine jewellery. With a socially conscious vision and an unwavering desire to create real change, The Future Rocks transform the realm of the jewellery industry by putting people and the planet first. Fine jewellery made from high-quality materials, recycled metals, lab-grown diamonds, and gemstones is at the heart of their jewellery universe. The brand believes in a circular economy powered by conscientious and transparent business practices. The brand go the extra mile to examine their design, production, and how they impact the world around them, whilst ensuring the high quality of products.
Established
2020
Headquarters
Hong Kong
Employees
43
Categories
Fine Jewellery
Website
Distribution
Global
A WORD FROM THE CEO
The Future Rocks offers a new way to discover and celebrate future-forward jewellery. Exploring new materials, such as lab-grown diamonds, is just the start of this journey. Imagine a jeweller's dream playground, where curious minds collaborate to push design boundaries and encourage conscious practices, made only possible by advanced material and craft innovation.
ANTHONY TSANG
CO-FOUNDER & CEO
WHY POSITIVE LUXURY
The Future Rocks is undergoing ESG+ certification to demonstrate our dedication to environmental, social, and governance (ESG) principles as the only way forward for the future. We aim to showcase our devotion to sustainable practices, social responsibility, and transparent governance. Positive Luxury will add significant value to our business by attracting socially conscious customers and brands, and fostering long-term sustainability by showing us ways we can better improve our processes.
ANTHONY TSANG
CO-FOUNDER & CEO
A WORD FROM THE CDO
Cultivating a community of like-minded innovators, The Future Rocks offers a curated selection of future-forward jewellery from around the world with which it shares values of sustainability, innovation, and creativity. As a destination, the site engages with digital-native and fashion-forward consumers through a curated shopping experience.
RAY CHENG
CO-FOUNDER & CDO
PATHWAY TO HIGHER STANDARDS
It is The Future Rocks' aim to use Positive Luxury as a catalyst framework to further improve its business systems. As a team, they are intrinsically passionate about how they can minimise environmental impact whilst demonstrating an equal passion for future forward jewellery.