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FASHION & ACCESSORIES

IF ONLY IF NIGHTWEAR

If Only If Nightwear is a family-owned business creating seasonless, timeless designs with a particular focus on the effortless comfort and grace of the nightdress. Set up by Issy Falkner in 2014 and taken over and re-branded by her daughter Emily Campbell in 2020, family is at the core of the brands story and feeds into their nostalgic yet timeless creations. The brand is heavily focused on their customer and inclusion, selling to a wide spread of ages as well choosing to carry an extended size range for ladies throughout their designs (available in UK 6-24).

SUSTAINABILITY PURPOSE

Bucking the normal fashion trends, If Only If prefers to take a slower, more mindful approach to new product and collections. We never mass produce our designs, carefully considering a close production line where each nightie is part of a small batch worked on by hand. Our aim with new collections is to price fairly, to sell out and not allow excess clothing to go to waste. The designs are mostly seasonless and we choose to only use natural fabrics (breathable and biodegradable). Our new collections tend to launch in time for high summer and cooler autumn while our core collection of seasonless styles are offered all year round.

If only If nightwear logo

Established

2011

Headquarters

London

Employees

1-10

Categories

Nightwear

Distribution

International

A WORD FROM THE OWNER

We are always striving to be a brand that does better. We are hoping that in working together with the knowledge that Positive Luxury supplies, that we in turn will become better eductaed and better practitioners in our sustainable and ethical efforts.

EMILY CAMPBELL

OWNER & CREATIVE DIRECTOR

BUTTERFLY MARK TESTIMONIAL

We are always striving to be a brand that does better. We are hoping that in working together with the knowledge that Positive Luxury supplies, that we in turn will become better educated and better practitioners in our sustainable and ethical efforts.

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