“Con Causa Azul” Fundación is a philanthropic project dedicated to reinforcing artisanal activities, given the fact that the artisanal sector is one of the most vulnerable and unprotected in Mexico. The brand supports artisanal communities by providing training, education, resources and guidance with the goal of keeping their cultural heritage alive and thriving.
Through the sales of a special edition of Clase Azul Reposado (in a pink bottle), the brand joined the fight against breast cancer and funds a Mexican organisation that supports 100,000 women per year – by providing education, diagnostics, denture treatment and emotional support.
Clase Azul also founded a daycare center named Huitzil Colibri that supports employees who have young children and ensures that these children are kept in a safe and regulated environment where they receive the necessary care. Moreover, the daycare is open to the community local to the factory in Santa María Canchesda. As the only daycare in the region, offering education, nutrition and secure conditions Huitzil Colibri supports the Mazahua indigenous community.
Clase Azul also recognises the importance of education and supports the INROADS programme dedicated to nurturing talent among university students with low economic resources. The brand provides students with the opportunity to follow an internship, with a possibility of being hired as full-time employee once the programme is completed.
Lastly, the brand’s emphasis on people’s well-being is illustrated by its acquisition of a third division soccer team, in the very city where the brand’s owner, Arturo Lomeli, found inspiration to create the first Clase Azul product in 1997. Through this project, the brand hopes to give an opportunity to young people to choose professional football as a way of life.