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Brand benefits


The Butterfly Mark

Proudly display the Butterfly Mark online and off, so people can easily identify and learn more about your commitment to sustainability.


Sustainability Expertise

Access an international network of experts from global organisations, throughout the luxury, sustainability, tech and communication industries.


Part of a Community

Take advantage of networking opportunities with our other brands to trust, continue the sustainability conversation and share knowledge.


Industry & consumer insights

Gain access to key insights on sustainability and the luxury industry with the data gathered from digital interactions with the Butterfly Mark.


Communicate Your Story

We help you tell the story of your company’s unique sustainability efforts to relevant and engaged audiences in accessible ways through our channels.


Attract & Retain Talent

Showcase your commitment to sustainability to both current and future employees, and connect with value-driven jobseekers in our Careers section.

Today, 86 percent of people believe there is too little information on product packaging alone for them to assess how sustainable the product itself or the brand behind it is. Through the Butterfly Mark, we articulate, in simple language, a brand’s measurable impact beyond supply chain. We help offer transparency at the point of sale, equipping people to make better purchasing decisions.

Our goal is to help you appeal to a wave of increasingly engaged consumers by highlighting your purpose-led values and commitment to sustainability, broadening the opportunities of your message. We collaborate with you to effectively communicate your journey towards sustainability. Because business as usual is no longer an option.

Krug Campaign 1

Become a positive luxury brand

You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

Start your journey