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Brand benefits


The Butterfly Mark

Proudly display the Butterfly Mark online and offline, so people can easily identify and discover your commitment to sustainability.


Sustainability Expertise

Gain access to an international network of experts from an array of global organisations, encompassing luxury, sustainability, technology and communication industries.


Part of a Community

We facilitate networking opportunities for our trusted brands to further the conversation and share knowledge


Industry & consumer insights

Our intelligence reports offer key insights on sustainability and the luxury industry utilising the data gathered from interactions with the Butterfly Mark


Communicate Your Story

We assist in communicating your sustainability stories to relevant and engaged audiences in accessible ways


Attract & Retain Talent

Showcase your commitments to sustainability to both current and future employees, and connect with value-driven jobseekers in our Careers section.

Today 86% believe there is too little information on the product packaging alone for them to assess how sustainable that product or the brand behind it is. Through the Butterfly Mark, we articulate in a simpler language a brand’s measurable impact beyond supply chain, offering transparency at the point of sale – equipping people to make better purchasing decisions.

Our goal is to help you appeal to a wave of increasingly engaged consumers by highlighting your purpose-led values and commitment to sustainability, broadening the opportunities of your purpose-driven message. We collaborate with you to effectively communicate your journey towards sustainability – business, as usual, is no longer an option.

Elephant Gin Campaign 1

Become a positive luxury brand

You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

Start your journey

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