BUILD TRUST WITH
THE DIGITAL BUTTERFLY PASSPORT
Positive Luxury’s Digital Butterfly Passport is the luxury industry’s leading brand sustainability passport – a tech tool that pioneers transparency, bringing a brand’s verified performance directly to consumers and stakeholders through an easy to install website widget, QR code, NFC tag, QR code or hyperlink.
Now used by over 100 luxury brands across the globe, it draws on over a decade’s experience accelerating luxury organisations’ adaptation to the new climate economy.
MANAGING YOUR DIGITAL BUTTERFLY PASSPORT
The Digital Butterfly Passport is easy to embed on your website’s product pages, sustainability web pages or footer. Through an intuitive back-end system, brands can can easily select a range of widgets to easily embed without high devlopement costs, or choose QR codes to use for instore displays, tags, packaging, point of sale or trade shows. In addition, analytics track interactions and provide user insights to help understand and improve the impact of sustainability efforts.
THE TECHNOLOGY
The Digital Butterfly Passport is built on the TrueTwins platform, a state-of-the-art digital passporting technology, in partnership with Copenhagen-based digital transformation studio Strøm Works. The Web3 platform combines use of a blockchain-based solution and quantum ledger database, resulting in guaranteed data integrity, drastically lower energy consumption and much faster performance than traditional blockchains.
“With the Digital Butterfly Passport, we’ve found a meaningful and clear way to bring our sustainability efforts and commitments to life. It helps us open up honest conversations with our guests, building trust through transparency and shared values. By using this platform, we’re proud to position our brand at the forefront of sustainability, reinforcing our commitment to positive change through a ripple effect in our community and hospitality industry.”
– Leigh Barrett, Director of Sustainability, Marbella Club
SCAN THE QR CODE TO VIEW A DIGITAL BUTTERFLY PASSPORT 
Join the brand’s trailblazing transparency. Book a demo to find out more HERE