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POSITIVE LUXURY AWARDS 2022 LONGLIST

The Positive Luxury Awards honour innovation in every aspect of ESG, celebrating leading organisations and driving a global conversation about the future of luxury. Positive Luxury would like to thank all of the businesses who entered the 2022 Awards, and would like to acknowledge your vital contribution to driving a more sustainable luxury industry.

52HZ

Albéa

Alterre

Anabela Chan Joaillerie

Another Tomorrow

Anya Hindmarch

Arbikie Distillery

Arena Flowers

Atelier Verdi

Bamford

BAV TAiLOR

BEEN London

Bella Vida Santa Barbara

Belvedere Vodka

Cariuma Central Pte. Ltd.

Chateau Smith Haut Lafitte

Chyulu Club

Dalu Cosmetics d.o.o.

DAUMET

de Le Cuona

Debrand Services
Elephant Gin

GmbH

Essentra Packaging

Eywa Hard Fun srl

Facet Jewellery Solutions

Favini

FOCUS ON WOMEN

Futura Jewelry

Garrard

gitti GmbH

Gorilla Spirits Co.

Guerlain

Happy Labs Inc.

Iles Formula

James Cropper COLOURFORM

James Cropper Paper

KAMPOS

KINN Living

Kleiderly

La Perla Beauty

La Terre Luxury

LEISURE&CARE unique

Lohri AG

LUCKYNELLY – BERLIN

Lunar Method

Lutz Morris

Maiiro Limited

MayfairSilk Ltd

MAYFAIRSILK LTD

Modern Botany

Monica Vinader Ltd

MY WARDROBE HQ

Neri Karra

No More Plastic

Nomadissem

NUN 1970

Object

OnTheList

Orignal Beans

ORMONDE JAYNE PERFUMERY

Ownever

PAPILLONKIA LTD

pH fragrances

Pinard Beauty Pack

Pip and Henry

RE49

Riley Studio

Rosafa Skincare

Ross Oliver Footwear

RUSKIN

Sambar

SHA WELLNESS CLINIC

Sheep Inc.

SILVIANO U.K LTD (BRAND NAME -THREAD AND TONIC)

Sirimiri

Space Perspective

Spectacle Skincare

SPOOR

Stephen Webster

Studio Suss

THE GENTLER

The Universal Soul Company

To The Fairest

Tracemark

VYN GmbH

WD Lab Grown Diamonds

We Do Ethical

Whatley Manor

SEE OUR AWARDS SHORTLIST HERE

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MEET THE LEADERS: NERI KARRA

In January this year we welcomed Neri Karra to our exceptional community of Butterfly Mark certified brands. A family business underpinned by values of respect, love and responsibility, Neri Karra produces high quality leather bags and accessories that are built to last, respecting the materials and skills used in their creation.

We caught up with the founder, Neri Karra, to find out more about her leadership style and get her advice for aspiring sustainable leaders.

What makes a great – or successful – leader?

I believe what makes a successful leader is someone who has empathy for others. Who not only is able to provide a clear vision and direction for the company, but can understand that behind every operation, there is a person who has their own strengths and weaknesses. It is important to show forgiveness and understanding, as well as offering appreciation. 

What are your personal strengths as a leader?

Empathy, humility, and understanding. Seeing everyone as equal to me, and not labelling myself as ‘leader’, ‘owner’, or ‘boss’. 

What is the toughest lesson you have learned?

Being able to say ‘no’ to things that don’t feel right to me, and establishing healthy boundaries. 

And the most rewarding?

Standing up for what I believe to be true is the only way forward. It may upset others, and you may hear ‘no’, but listen to that voice in your heart. It is the most rewarding lesson in my own life.

What is one piece of advice you would give to an aspiring leader?

Stay true to yourself. Listen to your intuition. Be flexible and adapt to necessary changes fast enough. (Maybe these are three pieces of advice, but I could not choose only one) 

Why should people be positive about the future?

Because we have a younger generation, and each generation is a hope for the future. I am inspired when I see the younger generation who care about the environment, who are not afraid to voice their opinion, and have clear convictions. I am inspired how they care little about brands, and just buying for the sake of buying. They care about authenticity and know their value won’t come from the most expensive brand in the market, or the latest handbag. I am inspired and hopeful for the future, because of them. 

CLICK HERE TO LEARN MORE ABOUT CERTIFIED BRAND NERI KARRA

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2022 PREDICTIONS REPORT: THIS IS NOT A DRILL

The Positive Luxury 2022 Predictions Report is our most ambitious yet. It analyses 5 key topics – generational divides, transparency, global legislation, resiliency and adaptation, and inspiring new business models – equipping you and your organisation for the coming decade of change. Filled with interviews and expert insights, it’s an essential read for anyone looking to stay ahead of the wave of change in luxury. Complete the form below to receive your complementary copy.

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PARTNER MARKETING MANAGER – POSITIVE LUXURY

JOB DESCRIPTION

 

Job Title:            Partner Marketing Manager

Location:            Hybrid working with office located in Shoreditch, London

Reports To:        Marketing Director

To apply, email a covering letter and your CV to: careers@positiveluxury.com

ROLE SUMMARY

Positive Luxury is seeking a Partner Marketing Manager to play a key role in growing consumer awareness and engagement by enhancing the value of Butterfly Mark certification for luxury clients. By establishing strong working relationships, delivering inspiring client-focussed content, and providing effective coaching and communication tools, you will partner with clients to optimise opportunities to leverage the trust mark and the sustainability credentials gained through their partnership with Positive Luxury through owned and partner media channels. You will also coach clients to ensure their sustainability communications are build stakeholder trust by being clear, credible and fact-based.

The role reports to the Marketing Director and will work closely with the Account Management team and our exceptional community of certified brands, supplier and retailers across fashion & accessories, beauty & fragrance, jewellery & watches, premium drinks, interiors & living and travel & leisure. The Partner Marketing manager will support clients with best practice guidelines, marketing toolkits and inspirational coaching, creating in partnership launch and ongoing rhythmic communications plans generating stakeholder and consumer engagement.

Our ideal candidate is a creative, pro-active team player with brilliant communication and organisational skills and a passion for digital communications, sustainability and luxury.

KEY RESPONSIBILITIES

  • Be the marketing lead for our growing community of luxury clients, establishing and maintaining strong relationships their marketing and digital teams
  • Advise and support luxury clients on how to maximise marketing of their Butterfly Mark certification from launch and beyond
  • Manage Positive Luxury’s client content marketing programme, working with clients to share their sustainability stories through website features, social media and newsletter opportunities
  • Develop and support launch marketing & communications plans for certified brands, suppliers and retailers
  • Work closely with the Account Management team to deliver timely, relevant and engaging client newsletters and comms
  • Ownership of our marketing toolkits & playbooks, offering best-practice guidelines and timely engagement with clients throughout the customer journey
  • Be the Brand Guardian for the Butterfly Mark, ensuring the licensed trust mark is used correctly on all touchpoints, and align relevant stakeholders and internal teams
  • Develop and update case studies for how to use BM best-practice, inspirations
  • Update clients on greenwashing and relevant best-practice to ensure the sustainability communications are fully transparent and comply with legislation
  • Case Studies: Working with sustainability analyist and client to identify case studies and positive actions and Butterfly Mark marketing
  • Team: working with the Positive Luxury marketing team including Social Media Manager to amplify partner communications, as well as the Head of Creative and Content
  • Amplify consumer understanding, engagement and awareness of the Butterfly Mark through partner marketing channels from product pages and social media to instore and packaging
  • Reporting to Postiive Luxury team and clients on brand tracking, statistics and brand reach
  • Work UK and International Positive Luxury and client teams

KEY ATTRIBUTES

  • Strong interpersonal, presentation and communication skills, both written and verbal
  • Customer service orientated with a collaborative, positive, highly motivated attitude
  • Proven experience developing and delivering integrated, cross-channel marketing plans
  • At least 3 years marketing or relevant experience in luxury or sustainability
  • A natural at developing and delivering creative briefs and managing asset creation
  • A keen organisational sense, driven by quality and meticulous attention detail
  • Able to prioritise, work to deadlines and calmly manage several projects simultaneously
  • Language skills in addition to English are a plus
  • Capacity to work in a high-growth, fast-paced, small company environment
  • Passionate about the difference sustainability practices can make to business, nature and society
  • Engaged in sustainability and luxury, a self-learner with the commitment to remain well-informed about ESG and industry topics

COMPENSATION AND CULTURE

  • Base salary £X – YK depending on experience
  • Enrolment in the company’s annual and long-term incentive schemes
  • 22 days holiday minimum, up to 28 days, plus UK bank holidays
  • Pension contributions
  • Cycle to work and electric car schemes
  • Bi-monthly study halls to further your sustainability knowledge
  • Monthly town halls and team drinks to provide transparency on company performance and projects

ABOUT US

Positive Luxury’s mission is to shape a sustainable future for luxury by redefining the business model and rebuilding consumer trust. Since 2011 we have been helping luxury businesses adapt to the new climate economy. Our assessment and certification programme is the only one designed for the specific practices and material risks of the luxury industry. The Butterfly Mark, a mark of excellence hard-won by the companies that bear it, is tangible, independent evidence to consumers and other stakeholders that a luxury business is operating in line with the highest standards of sustainability across the entire value chain.

 

OUR FUTURE

When you join Positive Luxury you join a small but growing team of luxury and sustainability experts working together to create a culture that values purpose, collaboration, excellence and optimism above all else. Entering a phase of rapid growth and transformation, Positive Luxury is the ideal environment for those who want to work at the forefront of cultural and economic change. We will encourage you to exercise initiative in an environment where your character as well as your ideas are valued.

EVERYONE IS WELCOME

Positive Luxury is an equal opportunity employer, diverse and inclusive. With ESG at the heart of our business proposition, we are committed to recruiting, employing, training, compensating and promoting regardless of race, gender, ethnicity, sexuality, national origin, disability, age and other protected status. We aim to be the place where a diverse mix of talented people work together to make the greatest possible positive impact on nature and society.

To be considered for this role at Positive Luxury you must have a UK passport or be entitled to work and remain in the UK indefinitely. If you require additional equipment or support in order to participate in the job application or interview process, please let us know by contacting careers@positiveluxury.com

To apply for this role, please email a covering letter and your CV to: careers@positiveluxury.com

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ESG DATA ANALYST POSITIVE LUXURY

JOB DESCRIPTION

 Job Title:            ESG Data Analyst

Location:            Hybrid working with office located in Shoreditch, London

Reports To:        Sustainability Analyst

To apply, email a covering letter and your CV to: careers@positiveluxury.com

ROLE SUMMARY

Positive Luxury is seeking an ESG Data Analyst who will play a key role creating shared value for our business and clients, supporting the collection, validation and analysis of data derived from the ESG+ assessment framework that underpins our services and utilising external data to enhance insights and develop measurement protocols and tools. This role sits within the Sustainability team and will apply creative and rigorous analyses to support the certification and assessment process, determine necessary upgrades to the reporting capabilities of the ESG+ framework, enhance our content- and data-driven knowledge programme and monitor and reporting on the positive impact of our growing client base of progressive companies.

 

KEY RESPONSIBILITIES

  • Utilising our proprietary data and third-party sources, develop methodologies, measurements and tools that allow Positive Luxury and our clients to monitor, report and continuously grow their positive impact across the four ESG+ pillars.
  • Manipulate, analyse and interpret complex datasets relating to Positive Luxury’s clients, the sectors we service and relational databases to create and manage a reporting environment for internal and external audiences that identifies performance, patterns and trends and includes dashboards, indexes, graphs and visualisations.
    • Manage data sources, security and metadata, ensuring our third-party data warehouse meet secure storage and cleansing requirements
    • Provide end-user training to colleagues and clients on our reporting environment and any additional tools we develop
  • Partner with the Account Management team to support clients through the assessment, certification and post-certification phases to ensure they each business receives: clear and contextualised reporting outlining material risk and a roadmap for continuous improvement of business culture and operations

KEY ATTRIBUTES

  • Education to a degree level in environmental sciences, finance, economics or related field
  • 2 to 5 years’ experience working with large quantities of data and research, and being able to synthesise and interpret these into meaningful and material conclusions and content
  • Experience collecting and analysing significant data pertaining to a particular environmental or social topic, both quantitative and qualitative, to produce insights, predictions and recommendations for use by internal and external audiences
  • Demonstrable passion for sustainability and research, with an analytical mindset and curious nature able to absorb detail and identify actionable insights across data streams
  • Understanding of ESG-related regulations, policies and laws and ability to apply them effectively to data sets where applicable
  • Understanding of corporate sustainability reporting across ESG, and capability to identify links between ESG-based sustainable business strategy and commercial performance
  • Understanding of corporate environmental and social impact, and how these translate into risks and opportunities for businesses
  • Understanding of data management and storage, as well as the technologies underpinning analysis and reporting. Advanced computer skills using Microsoft software are required, plus an appetite to research and learn new platforms
  • Strong communication skills, both written and oral
  • Ability to be detail oriented and organised with expert problem-solving skills
  • A proactive, self-driven solutions-oriented individual
  • The role requires an outward-looking personality who, in addition to working independently with data and analyses, will be comfortable collaborating with the Positive Luxury team and clients
  • Capacity to work in a high-growth, fast-paced environment
  • Language skills in addition to English are a plus

COMPENSATION & CULTURE

  • Base salary £32-38K depending on experience
  • Enrolment in the company’s annual and long-term incentive schemes
  • 22 days holiday minimum, up to 28 days, plus UK bank holidays
  • Pension contributions
  • Cycle to work and electric car schemes
  • Bi-monthly study halls to further your sustainability knowledge
  • Monthly town halls & quarterly strategy reviews for transparency on performance and projects

ABOUT US

Positive Luxury’s mission is to shape a sustainable future for luxury by redefining the business model and rebuilding consumer trust. Since 2011 we have been helping luxury businesses adapt to the new climate economy. Our assessment and certification programme is the only one designed for the specific practices and material risks of the luxury industry. The Butterfly Mark, a mark of excellence hard-won by the companies that bear it, is tangible, independent evidence to consumers and other stakeholders that a luxury business is operating in line with the highest standards of sustainability across the entire value chain.

 

OUR FUTURE

When you join Positive Luxury, you join a small but growing team of luxury and sustainability experts working together to create a culture that values purpose, collaboration, excellence, and optimism above all else. Entering a phase of rapid growth and transformation, Positive Luxury is the ideal environment for those who want to work at the forefront of cultural and economic change. We will encourage you to exercise initiative in an environment where your character as well as your ideas are valued.

EVERYONE IS WELCOME

Positive Luxury is an equal opportunity employer, diverse and inclusive. With ESG at the heart of our business proposition, we are committed to recruiting, employing, training, compensating, and promoting regardless of race, gender, ethnicity, sexuality, national origin, disability, age, and other protected status. We aim to be the place where a diverse mix of talented people work together to make the greatest possible positive impact on nature and society.

To be considered for this role at Positive Luxury you must have a UK passport or be entitled to work and remain in the UK indefinitely. If you require additional equipment or support to participate in the job application or interview process, please let us know by contacting careers@positiveluxury.com

To apply for this role, please email a covering letter and your CV to: careers@positiveluxury.com

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SUSTAINABILITY ANALYST – POSITIVE LUXURY

JOB DESCRIPTION

 

Job Title:             Sustainability Analyst

Location:             Hybrid working with office located in Shoreditch, London

Reports To:         Managing Director

To apply, email a covering letter and your CV to: careers@positiveluxury.com

ROLE SUMMARY

Positive Luxury is seeking a Sustainability Analyst who will play a key role creating shared value to our business and our current and future clients. This role sits within the Sustainability team, working in close partnership with Account Management and Marketing teams.  You will use a variety of research methods to analyse, report and provide recommendations for improvements and updates to our ESG+ assessment framework and our insights and knowledge programmes. You will stay abreast of sustainability trends, legislation, and best practice – including but not limited to biodiversity conservation, net-zero strategies, responsible business management and social value creation – and be responsible for supporting clients with coaching & recommendations during the assessment process, ensuring robust and consistent sustainability business advice is provided to Positive Luxury’s clients.

KEY RESPONSIBILITIES

Undertake on-going research, data analysis and a range of tasks that will ensure that Positive Luxury remains at the forefront of sustainability practices and delivers improved communications and value to clients

Partner with the Account Management team to support clients through the certification process and, through thorough reviews and Q&A sessions, ensure certified companies understand their assessment results – both risks and opportunities for innovation – so clients can form or improve the sustainability roadmap for their company

Research and report on sustainability (environmental and social) legislation and climate change risk

KEY ATTRIBUTES

Education to a degree level in a natural or environmental science discipline

5 to 8 years of experience of working with large quantities of data and research, and being able to synthesise and interpret these into meaningful and material conclusions and content

Demonstrable interest and passion for sustainability and research, with an analytical mindset and curious nature able to absorb detail and identify actionable insights across both quantitative and qualitative research and analysis

An understanding of corporate sustainability reporting across ESG pillars, including the understanding of GRI and accountability frameworks

An understanding of corporate environmental and social impact, means to establish targets and measure tangible impact, and how these translate into risks and opportunities for businesses

Intermediate to advanced Excel capability and ability to learn new technology platforms, and experience using other Microsoft software to produce reports and other content

Strong communication skills, both written and oral, and proven project management skills

Demonstrable attention-to-detail and the ability to work to a high standard, while balancing a diverse workload effectively to meet key deadlines

A proactive, self-driven, solutions-oriented individual

The role requires an outward-looking personality who, in addition to working with research and data, will be comfortable collaborating with the Positive Luxury team and clients

Capacity to work in a high-growth, fast-paced environment

Language skills in addition to English are a plus

Demonstrable interest in the luxury industry and ideally practical experience in one of the verticals we support: fashion & accessories, jewellery & watches, beauty & fragrance, premium drinks, interiors & living and travel & leisure

COMPENSATION & CULTURE

Base salary £45-50K depending on experience

Enrolment in the company’s annual and long-term incentive schemes

22 days holiday minimum, up to 28 days, plus UK bank holidays

Pension contributions

Cycle to work and electric car schemes

Bi-monthly study halls to further your sustainability knowledge

Monthly town halls & quarterly strategy reviews for transparency on performance and projects

ABOUT US

Positive Luxury’s mission is to shape a sustainable future for luxury by redefining the business model and rebuilding consumer trust. Since 2011 we have been helping luxury businesses adapt to the new climate economy. Our assessment and certification programme is the only one designed for the specific practices and material risks of the luxury industry. The Butterfly Mark, a mark of excellence hard-won by the companies that bear it, is tangible, independent evidence to consumers and other stakeholders that a luxury business is operating in line with the highest standards of sustainability across the entire value chain.

 

OUR FUTURE

When you join Positive Luxury, you join a small but growing team of luxury and sustainability experts working together to create a culture that values purpose, collaboration, excellence, and optimism above all else. Entering a phase of rapid growth and transformation, Positive Luxury is the ideal environment for those who want to work at the forefront of cultural and economic change. We will encourage you to exercise initiative in an environment where your character as well as your ideas are valued.

EVERYONE IS WELCOME

Positive Luxury is an equal opportunity employer, diverse and inclusive. With ESG at the heart of our business proposition, we are committed to recruiting, employing, training, compensating, and promoting regardless of race, gender, ethnicity, sexuality, national origin, disability, age, and other protected status. We aim to be the place where a diverse mix of talented people work together to make the greatest possible positive impact on nature and society.

To be considered for this role at Positive Luxury you must have a UK passport or be entitled to work and remain in the UK indefinitely. If you require additional equipment or support to participate in the job application or interview process, please let us know by contacting careers@positiveluxury.com.

To apply for this role, please email a covering letter and your CV to: careers@positiveluxury.com

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MEET THE LEADERS: AMY NELSON-BENNETT, CO-CEO OF POSITIVE LUXURY

Positive Luxury Co-CEO Amy Nelson-Bennett is a passionate advocate for sustainability and social issues. She joined the Positive Luxury team earlier this year after leadership roles at Clive Christian and Molton Brown and since then has been focused on building our team and the Butterfly Mark community. 

We caught up with her to find out more about her leadership style and get her advice for aspiring sustainable leaders:

What makes a great – or successful – leader?

The ability to unite people around an exciting vision, build a clear strategy to deliver it, and be laser-focussed on the results tied to that. The discipline to keep a company focussed on its priorities and customers, but also the agility to react to changing market conditions or unforeseen opportunities. And – underpinning all that – the self-confidence to delegate, listen and learn, and the self-awareness to know that you need to continue to grow as a leader.

What are your personal strengths as a leader?

Direction – it’s important to paint an engaging picture of where a business is heading that is clear, exciting and reasonably challenging for the team. What is our shared goal? What’s the direction of travel? And what is each individual’s contribution to that? And then, when the route to the goal alters over time, I am disciplined about keeping the business focussed on achieving that goal. An ever-shifting strategy introduces an ongoing, counter-productive element of uncertainty that results in a loss of faith in leadership. 

Communication – I believe every individual performs better and shows greater resilience if they know the business context in which they are operating. I have always prioritised the time to communicate frequently and quite openly, with my direct reports and the team as a whole. And it has paid back. Individuals feel more involved, trusted and respected. They have the knowledge and therefore confidence to take educated risks. They voice educated opinions, dream up solutions to problems and ideas for innovation.

Consistency – Uncertainty is not good for business or humans. The team is always looking toward leadership for direction and security, a leader’s actions are always under close scrutiny. If my behaviour is volatile or there is a conflict between my words and my actions, I compromise respect. I cannot be a successful without that. I aim to demonstrate the behaviours I demand of others but admit and apologise on the occasions I fall short. I try to be as supportive as I am demanding. When times are tough, as they occasionally are in any company, I want to be someone people trust to weather the storm and lead them through it. 

What is the toughest lesson you learned?

Both the toughest and the most valuable learning: no individual is irreplaceable. So park your ego, take a break and watch your business not unravel and be proud of that. Building talent and capability so a business doesn’t just survive but thrives after you move on is the ultimate leadership KPI. 

And the most rewarding?

A tie between seeing the results of a company’s collective effort in tangible business results and giving talented young people a chance and watching them grow in confidence and capability as a result. Both fill me with enormous pride and pleasure.

What is one piece of advice our would give to an aspiring leader?

It’s not about you, the leader. It’s all about the people you lead. No company is truly successful off the back of one individual’s efforts, at least not for long. For high achievers this can be tough. We’re used to being the recipients of recognition and praise. But I believe being a good leader is about shifting the conversation away from yourself, focussing on collective effort and letting others have the limelight.  

Why should people be positive about the future?

Whilst I don’t think we can (or should!) rely on them to fix our mess, Gen Z are an extraordinary generation. Their awareness and activism on environmental and social issues fills me with so much hope and should inspire other leaders to be better and do better. The kids are alright!

FIND OUT MORE ABOUT POSITIVE LUXURY HERE

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SUSTAINABILITY SPOTLIGHT: ANYA HINDMARCH

The journey to a sustainable business is a collective one, requiring the open sharing of information and collaboration between brands. Positive Luxury’s Sustainability Spotlight feature aims to help facilitate this process. We recently spoke to the team at Butterfly Mark-certified Anya Hindmarch to find out about their innovative approach to single-use plastics, sustainability during the holiday season, and more.

How do you approach the gifting period from a sustainability point of view? 

To start, we have created Conscious Gifting edits to make it easier for people to navigate our bags that are zero-waste. We launched our Return To Nature collection just last month, which was the result of two years of research and innovation. It has involved seeking out tanneries who can offer fully traceable skins, tracking down craftspeople who have developed pioneering tanning and finishing methods, and finding ways to make straps adjustable and bags secure without using any hardware. The result is a collection of luxurious bags that have been created with the intention of being biodegradable at the end of their lives, not just to avoid further landfill but also to mimic nature’s circularity and start a conversation about fashion’s role in the climate crisis. Leading up to Christmas, we have also, as last year, not participated in Black Friday but instead showcased our collections and our responsibility as a brand. We don’t want to encourage over-consumption or impulse spending that could add to landfill. But instead, a more considered way to shop. Investment bags that will be loved for decades to come.

You have an innovative approach to single-use plastics – did you come up against any unexpected challenges on the journey to eliminating single-use plastics from your operations?

The I Am A Plastic Bag project took us two years of testing and researching techniques to find the best methods and partners. The luxurious, cotton canvas feel fabric used to make I Am A Plastic Bag is woven from a yarn created from the plastic bottles. The plastic bottles are first sorted, shredded, washed and then turned into pellets. These pellets are melted and extruded into fibres that are then spun and woven to create the fabric. It takes 32 half-litre bottles to make each large tote. To create a weather-resistant durable finish, the fabric is then coated in recycled PVB, a product which is extracted from old car windshields. To our knowledge, this is the first time that this has been done. It did not come without its complications but we are determined that this is the way forward – the circularity of materials.

Fashion is a notoriously wasteful industry. How challenging is the process of becoming zero-waste? Where would you recommend more wasteful companies start?

I think it is clear that we need to work faster towards our shared goals to halt the climate-change crisis. Working to the mantra of progress, not perfection, it is our hope that projects like I Am A Plastic Bag and Return To Nature offer our customers responsible alternatives, as well as using our platform for debate and education. I think that awareness is crucial and a good place to start.

FIND OUT MORE ABOUT BUTTERFLY MARK-CERTIFIED BRAND ANYA HINDMARCH HERE

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HOW OUR CERTIFIED COMMUNITY APPROACH THE GIFTING SEASON FROM A SUSTAINABILITY POINT OF VIEW

With the holiday season upon us, we asked our Butterfly Mark-certified community how they approach the gifting period from a sustainability point of view. Discover the challenges they face – from Black Friday promotions to shipping and unwanted purchases – plus the products or services that exemplify their sustainable approach.

“While we’re commonly conditioned to view the holiday season as a time of excess, we maintain our consistent sense of conscious creation. The challenge is striking the balance between celebration and remaining vigilant when it comes to sustainability practices. All our products are multi-tasking and replace multiple products with single formulas; our limited-edition Preface Set features three of our heroes, in 100% recyclable packaging, for a streamlined routine with less steps and less waste.”

UBeauty

“At Sana Jardin we are conscious of the sheer amount of waste that can incur as a result of excess Christmas packaging. Our entire product range is housed in 100% paper packaging and fully recyclable, as is our Christmas gift wrapping. The labels are made from recycled paper and printed in non-toxic inks. As a brand, we will always try to encourage our customers to reduce waste and recycle where possible. Every little counts.”

Sana Jardin

“We’ve long believed that artificial stimulus of demand through promotion encourages the wrong kind of consumerism, which is why we shun Black Friday and Cyber Monday deals. Our commitment to customers is that the brand will always operate sustainably and in the best interests of the planet. During the holiday period we encourage them to consider committing to long term subscriptions which allow us to support our growers and flatten distribution – radically reducing miles travelled and emissions. *Anyone committing to a 12-month subscription during December has their annual carbon footprint offset (12.7 tonnes) through our dedicated tree planting scheme in Madagascar… It makes a wonderful gift!”

Arena Flowers

“As always, we make sure our packages ship out ready to gift. Beautifully wrapped in our signature black packaging, all that remains to be added is an optional bow and a little mistletoe. We ship everything using DHL Green, which makes our packages carbon neutral. We also offer concierge shopping, thus making gift-picking much easier and reducing the number of returns. Our biggest challenge has been cost increases across the board. Our shipping costs have nearly doubled in the last two months and everything else from materials to packaging is following suit. We refuse to compromise quality and while we know we will have to raise our retail prices, we are keeping things the same through the end of the year.”

Santicler

“It’s vital we continue to serve our sustainability pillars (Planet, People, Community) during the busy holiday season. As new jewellery is gifted, our innovative recycling programme reuses materials from unwanted pieces and our customers can recycle or reuse our sustainable packaging too. We’ve also given our employees paid leave to support charities of their choice. And, this year, every order placed with us during the holidays will help fund children’s education in India.”

Monica Vinader

“Since our inception, ocean + main has eschewed the traditional Black Friday/Cyber Monday promotional cycle. It may be antithetical and probably not advisable from the traditional retail mindset to sit out the biggest selling season of the year, but the FOMO and overconsumption during this period seem in opposition to our core values: selling beautiful, sustainable apparel at the right price at the right time.”

Ocean + Main

“Simon Harrison partners with TOSHI to offer a Try Before you Buy service to customers in London – this lessens the potential for unwanted gifts and reduces the environmental implications of product returns. We also offer wooden boxes with the intention that customers keep and use these to store their jewellery for years to come, rather than offering cheaper, plastic packaging that would go to waste immediately.”

Simon Harrison

“This holiday season, Fleur of England are proud to have implemented paperless returns and invoices and will be using recyclable and eco-friendly Christmas tissue paper. We have also made the sustainably conscious decision to launch our Christmas shop early so that our customers can shop earlier and use economy delivery services. In addition, we are currently offering bespoke customer service to perfect the process of buying gifts and reduce return rates and its impact on the environment.”

Fleur of England

“From the beginning, the BAV TAiLOR conscious packaging has been developed to give its clients a sensory experience. The minimal packaging includes materials certified for being 100% vegetal, biodegradable, compostable, soluble in water, certified for being sourced from FSC responsibly and sustainably managed forests and produced using wind energy and chlorine-free. Shipments can be a challenge, however we have partnered with couriers whose green initiatives include planting trees for every shipment.”

BAV TAiLOR

“Since day one, the undercurrent of Balance Holidays’ programme design has always been to encourage and provide our guests with the tools to sustain healthy and meaningful living. This year is no exception as we believe the art of gifting is offering a gift that continues giving. The challenge that we face? We are releasing our 2022 collection soon, which features a number of exciting programmes that are as always, exclusively curated by Balance Holidays!”

Balance Holidays

“Okapi has exclusively pioneered the use of blesbok, ostrich and springbok leathers. The brand’s spirit was mirrored in these exotic skins, which met exclusivity and authenticity while putting sustainability first. The artisans and factories alike are aligned with the vision to nurture and protect the environment from which our materials are derived. Okapi produces some of the most tasteful gifting solutions for any special occasion. Our backgammon board has been the gift of choice since its launch. Okapi is a brand with the value-system centred on producing based on leather availability – thus poses a hurdle. The exotic skins utilized at Okapi are chosen according to the piece’s design and functionality. In our bridge playing cards, tarot playing cards, key chains, and handbags manufactured from alternative materials with leather trim, we now offer a more sustainable gifting option. Rattan and paper have proven to be a more environmentally friendly option for luxury. Research and development has led the Okapi team to undertake on a mission to be a positive influence in luxury.”

Okapi

“For the holiday season DALÚ prepared a new sustainable product for everyday use – reusable organic bamboo and cotton facial pads. Cotton requires a large number of pesticides in order to grow and these chemicals are not only potentially making their way to your skin but are also harmful to the environment. Reusable organic cotton and bamboo rounds are definitely a more eco–friendy alternative. You can wash them and reuse them, consequently greatly contribute to reducing waste and reducing bamboo consumption.”

 DALÚ

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POSITIVE LUXURY AWARDS 2022: MEET THE JUDGES

The Positive Luxury Awards honour innovation in every aspect of ESG, highlighting leading organisations and driving a global conversation about the future of our industry. The awards will be judged by an independent panel of diverse experts from a range of backgrounds, providing a broad perspective on luxury sustainability. Read below to find out more about each judge’s experience.

FIND OUT MORE ABOUT THE AWARDS, HERE

 

PAUL POLMAN

Co-founder and Chair, IMAGINE

Paul Polman is Co-founder and Chair of IMAGINE, a new social venture which mobilises business leaders around tackling climate change and global inequality. Paul is the Honorary Chair of the International Chamber of Commerce, Chair of The B Team and Saïd Business School and Vice-Chair of the UN Global Compact. A leading proponent that business should be a force for good, he has been described by the Financial Times as “a standout CEO of the past decade”. As CEO of Unilever (2009-2019), he demonstrated that a long-term, multi-stakeholder model goes hand-in-hand with excellent financial performance. Paul was a member of the UN Secretary General’s High-Level Panel which developed the Sustainable Development Goals, and as an active SDG Advocate he continues to work with global organisations and across industry to push the 2030 development agenda.

Omoyemi Akerele Positive Luxury

OMOYEMI AKERELE

Founder and Executive Director, Lagos Fashion Week

As the Founder and Executive Director of Lagos Fashion Week and its parent company, Style House Files, Omoyemi Akerele has been instrumental in the prolific rise of the African fashion industry. A former magazine editor of True Love West Africa with multiple degrees in Law, Omoyemi established the fashion business development agency, Style House Files, to create opportunities for African designers by spearheading initiatives that promote the advancement of designers and the evolving ecosystem. Her devotion to see designers from the continent thrive has earned her multiple awards on the continent and the rest of the world, including a placement on Business of Fashion’s Global 500 list for consecutive years. Through the Lagos Fashion Week platform, Omoyemi launched Woven Threads (for the protection of craftsmanship in our communities) and Green Access (to re-emphasise the need for fashion to be designed with the thought of resource efficiency, biodegradability, longevity and recyclability in mind.) Woven Threads and Green Access are two important programmes with the vision to encourage designers to establish transparency and traceability through their design process as well as creating socio-economic and environmentally sustainable fashion brands whilst simultaneously discovering ways of achieving their creative goals. Omoyemi was on the advisory committee for Museum of Modern Arts #ItemsMoma (MOMA’s first fashion exhibition in 70 years) and currently sits on the advisory board of the Commonwealth Fashion Council, Industrie Africa and Jendaya. She lives in Lagos with her husband and three beautiful daughters.

MARTIN TOWNSEND

Global Head for Sustainability and Circular Economy, BSI

In his career to date, Martin has worked as an environmental regulator, advised ministers, worked with city mayors and businesses across the world of all sizes and sectors, ensuring sustainability comes alive and is an enabler of business success. Martin has also been a keynote speaker at many international conferences to ensure as a global community, we accelerate the rate of change while reducing the impact we have. Martin joined BSI as Global Head for Sustainability and Circular Economy in November 2019 and also sits on several advisory boards for public and private sector organizations to support them in their success. 

ALYSSA AUBERGER

Baker McKenzie’s Chief Sustainability Officer

Alyssa is responsible for Baker McKenzie’s external and internal sustainability efforts, developing the Firm’s multi-practice sustainability client offering as well as overseeing its internal sustainability program, goals and reporting. She maintains the Firm’s relationships with global policy-shaping forums, including the World Business Council for Sustainable Development, the UN Global Compact and the World Economic Forum, with a keen focus on engaging the business community on sustainability issues and promoting collaboration, working with like-minded businesses to encourage deeper corporate engagement on sustainability initiatives. She has worked with the UN Global Compact as part of Baker McKenzie’s patronage of the Action Platform for Peace Justice and Strong Institutions (Goal 16). Prior to becoming CSO, and with nearly 30 years of transactional experience, Alyssa was an M&A partner ranked by Legal 500 as a “Leading Individual” in luxury goods and led the Firm’s Global Consumer Goods & Retail industry group; in this capacity, she led a number of initiatives to raise visibility on sustainability challenges in the sector. Alyssa is Franco-American and based in Paris. 

IRIS VAN DER VEKEN

Executive Director, Responsible Jewellery Council

Iris has a background in law and international relations. A sustainability pioneer, leadership executive, humanitarian, and coalition-builder, with more than 20 years of global experience working in fast-paced environments including technology, diamonds, jewellery, fashion, and government.  She initiated and Chaired the United Nations Global Compact Network Belgium. She was honoured by the Belgian Ministry of Foreign Affairs, Foreign Trade and European Affairs for her leadership role in initiating the Global Compact Network Belgium and for her work on promoting corporate social responsibility in Belgium and abroad with a focus on human rights including children’s rights and the role of business. Iris is committed to the agenda of gender equality.  She was appointed as RJC Executive Director in March 2019 and is dedicated to a ‘members first’ strategy and contributing towards the 2030 agenda and the 17 Sustainability Development Goals (SDGs). She is member of the Board of ISEAL and the Jewellers Vigilance Committee. Iris has been an active volunteer for the Special Olympics for over 30 years. She ran the NY marathon for UNICEF. 

SUSAN MCPHERSON

CEO, McPherson Strategies

Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship’s Annual Summit, DLD and Techonomy, and contributing to the Harvard Business ReviewFast Company, and Forbes. She has appeared on NPR, CNN, USA TodayThe New YorkerNew York Magazine and the Los Angeles Times. Susan is the recipient of Forbes magazine’s 50 over 50—Impact 2021 award. She has also won numerous accolades for her voice on social media platforms from Fortune MagazineFast Company and Elle Magazine. Currently, Susan invests in and advises women-led start-ups, including: iFundWomen,Inc., Messy.fm, Our Place, The Riveter, Park Place Payments, Hint Water, Apolitical, Arlo Skye, Giapenta and The Muse. She serves on the boards of USA for UNHCR, The 19th News, and the Lower Eastside Girls Club, and serves on the advisory boards of The List and Alltruists. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits, including JUST Capital, Girls Who Code, She’s The First, and The OpEd Project. Susan is a Vital Voices global corporate ambassador. She resides in Brooklyn.

CARLO CAPASA

Chairman, Camera Nazionale della Moda Italiana

Carlo Capasa is Chairman of Camera Nazionale della Moda Italiana, the association that represents Italian fashion houses and promotes the country’s excellence in the industry abroad. She was elected President in 2015 to orchestrate a relaunching of the Association and since then Capasa has given it a strategic vision focusing on four pillars: sustainability, digitalization, new brands and storytelling. Under Carlo Capasa’s guidance, CNMI has become the leading exponent of sustainability amongst fashion industry associations with its publication in 2016 of the first “Guidelines on eco-toxicological requirements for articles of clothing, leather goods, footwear and accessories”, the “CNMI principles for sustainable retailing”, the “Global Sustainability Report – Sustainability matters, but does it sell?” in collaboration with Mc Kinsey & Company; and the “Manifesto on Diversity and Inclusion”. Carlo Capasa also launched the first “International Roundtable on Sustainability”, now at its third edition, addressing fashion business CSR managers all over the world.

JANE SHEPHERDSON CBS

Chair, MyWardrobe

Jane Shepherdson joined Topshop in 1985, and became Brand Director in 1997, transforming the high st retailer into a global fashion brand. After leaving the business in 2006 she worked with Oxfam as a Creative advisor to rebrand stores and remains on the Oxfam Retail Advisory board to this day.  Jane led a management buy in of Whistles in 2008 and was CEO there until 2016, making the slightly dated brand relevant and contemporary, whilst increasing revenue and profits. In 2019 she joined MyWardrobe HQ, the Luxury Fashion Rental platform as Chair. The position is an ambassadorial role, building credibility within the industry and generating PR. She has also been Director of London Fashion Fund since 2018, a project funded by the Mayor’s office to invest in fashion and fashion tech businesses with environmental and social responsibility. The long-term aim is to create a more sustainable fashion industry. 

CAROLE BAMFORD

Founder, Daylesford Organic

Carole Bamford has been a champion of sustainable, mindful living for over 40 years, driven by her profound belief that we need to work in harmony with nature, to nurture and protect it and treat it with respect. As the founder of Daylesford Organic, she is recognised as a visionary in organic farming and food retail. A simple desire to make a small difference to the health and food of her family led her to turn their farmland over to organic, and what began as a collection of empty barns and fields has grown to become one of the UK’s most sustainable organic farms. Bamford was born out of Carole’s belief that what we put on our body is as important as what we put into it through our food. Through the clothing, bath, body and homeware collections she has been an energetic promoter of natural, organic beauty products and sustainably produced garments made from natural fibres. She believes that artisan skills, traditions and craftsmanship should be championed and supported, a belief that in 2019 led to the realisation of a longstanding vision – the opening of Nila House in Jaipur. A centre of excellence, Nila is dedicated to honouring and preserving the natural dye and handloom traditions of India. Its aim is to support artisans across India, to celebrate the art of indigo dyeing and to offer a dynamic platform for cultural and artistic exchange. Nila is part of the Lady Bamford Foundation and is a not-for-profit organisation. In 2019 Carole launched Seed, a magazine dedicated to sustainable living hoping to gently inspire its readers to be conscious with their choices in order to have a positive impact on the future of our planet. Daylesford and Bamford have been recognised with numerous awards.

SYLVIE BENARD

Founder, La dame a la licorne

Sylvie Benard is the Founder of La dame a la licorne. She began her career as an Agronomist at Hennessy (LVMH Group) as a researcher in food microbiology. Here she managed the quality of the eaux-de-vie before, in 1992, she created the Environment Department at LVMH and became the Director of the Environment. She initiated and implemented the Group’s environmental policy and pushed it out to their 75 brands. In co-operation with the board, she helped the Maisons’ launch and develop their sustainability strategy. She is also Chairwoman of Paris Good Fashion, member of the Board of AgroParisTech, Humanité et Biodiversité, and on the strategic committee of Biodiversa.

LAILA CHARLTON-MEYRICK

Executive Director, Coutts Family Office

Laila has been working in the financial services sector for the last 22 years with her career spanning across management consultancy with McKinsey & Co to UBS AG and Credit Suisse, advising family offices and high net worth individuals on all aspects of their wealth, including, latterly, their impact investment philosophy at Tribe Impact Capital.  A passionate believer in having a positive impact on our world through investments, she has helped a wide range of clients define and develop strategies which help achieve their sustainability and impact goals. Laila has also worked as an independent consultant with two private equity firms, focusing on the oceans (Ocean 14 Capital) and the energy transition (Magnesium Capital) and continues to support the Make Money Matter Campaign and First Time and Gender Diverse Fund Manager Initiative. She is also a business mentor for Katapult Ocean, an Oslo based ocean impact accelerator and SCU Miller Centre, the largest university based social enterprise accelerator in California. In addition, she is on the advisory board of A Space Between a not-for-profit focusing on the therapeutic benefits of practicing art. Laila is a Chartered member of the Securities Institute. 

MAXINE BÉDAT

Founder and Director, New Standard Institute

Maxine Bédat is the founder and director of New Standard Institute, a think and do tank using data to drive accountability in industry. She is also the author of the book, UNRAVELED: The Life and Death of a Garment, which has been longlisted for the Financial Times/ McKinsey Business Book of the Year 2021. Prior to NSI, Maxine co-founded and was the CEO of Zady, a fashion brand and lifestyle destination creating a transparent and sustainable future for the apparel industry. For its work in sustainability, Zady was named one of the world’s ‘Most Innovative Companies’ in retail by Fast Company. Bédat has been recognized by Oprah in her Super Soul 100, for leaders elevating humanity. She has been regularly featured as an expert by Bloomberg, the Financial Times, The New York Times, Vogue, Forbes, Business of Fashion, and CNN. Bédat began her career in international law working at the Rwandan Criminal Tribunal and Allen & Overy, and received a Juris Doctor with distinction from Columbia Law School. She lives with her husband and daughter in Minneapolis.  

PAULINE OP DE BEECK

Head of Sales Europe & Fashion Sector Lead, Carbon Trust

Pauline is responsible for the Carbon Trust’s work with the fashion sector. She provides advice that enables companies to benefit from sustainable opportunities at both an organisational level and across their value chains, as well as supporting the recognition of their environmental achievements through assurance services. In this work she helps her clients in this industry overcome multiple challenges including resource constraints, supply chain transparency and their need to adopt business model innovation. 

TOM FIDDIAN

Head of AI & Data Economy Programmes at Innovate UK

Tom has been working in the innovation ecosystem for the last 18 years, across multiple sectors. His background is in design, and he has helped create and launch products and services in consumer electronics, FMCG and digital experiences. He has also run consultancies for industry on innovation and design thinking.Tom’s portfolio at Innovate UK covers the whole Digital economy and Creative Industries – which is worth £180bn to the UK economy. He leads a team of technical and sectoral experts to deliver impact across the economy. Fashion and the luxury sector are a key priority for the UK. Tom has been leading a cross-government initiative to support ‘sustainable fashion’ including innovation missions to New York and Paris, and curating fashion’s presence at Expo 2020.  He is currently developing a multi-million-pound programme to transform the sector towards a circular model.  

CHARLES BOULTON

CEO Private Banking, HSBC UK Bank plc

Charles has headed up HSBC Private Banking UK since April 2018. In this role Charles is responsible for the Private Banking business in the UK which includes looking after over 3,000 client relationships across HNW and UNHW segments, managing assets of over $42.6bn as at June 2021. Since being in his role, HSBC Private Banking UK has been recognised as the fastest growing private bank on an Assets Under Management basis in 2018 and 2019. In 2021, Private Banking UK won ‘Overall UK Private Bank’ and best ‘Private Bank Client Service’ at the WealthBriefing European Awards 2021. Prior to his current role, Charles was HSBC Private Banking’s UK Market Head, with responsibility for all core UK Relationship Management teams. In addition, he ran the London-based International team, focussing on UK Resident Non-Domiciled clients. Charles originally joined HSBC through its acquisition of Bank of Bermuda. Before moving into banking, Charles spent almost ten years with Deloitte in three different jurisdictions. He is a member of the Society of Trust and Estate Practitioners (STEP) and a Fellow of the Chartered Institute for Securities (FCSI). 

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BUTTERFLY MARK-CERTIFIED ANYA HINDMARCH LAUNCHES NEW GENERATION SHOPPING BAG

Anya Hindmarch Positive Luxury
Anya Hindmarch Positive Luxury

Fourteen years since raising awareness of single-use plastic bags with the ground-breaking ‘I Am Not A
Plastic Bag’ campaign, Anya Hindmarch is launching a new initiative designed to further inspire change in
consumer behaviour and save single-use plastic from landfill.


Whilst single-use plastic bag use has reduced dramatically in the UK following UK government legislation,
nearly half a billion single-use plastic bags were still sold between 2020 and 2021 according to recent data.
Anya Hindmarch’s new initiative, in collaboration with supermarkets UK-wide, aims to tackle a range of
sustainability challenges, not least encouraging retailers (Sainsbury’s and Waitrose are pioneering the
project) to collaborate.


Each bag is made from 100% recycled plastic and is guaranteed for ten years. It also features an
innovative, built-in pre-addressed freepost returns pouch – enabling the bag to be posted through a
letterbox to be locally recycled.


“Everyone needs a bag to move things around. The Universal Bag
is designed to offer an alternative solution that saves plastic from
landfill, is simple to recycle 100%, is guaranteed for 10 years, and
is hopefully special enough to inspire people to use it. When you
throw something away, there in no ‘away’. By collaborating on this
project, supermarkets are showing their continued commitment to
reducing the amount of plastic on our planet.”

Anya Hindmarch, Founder and Creative Director

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MAKING A DIFFERENCE: MEET EVITA FAKUN FROM THE LUX COLLECTIVE

Evita Fakun Positive Luxury
Evita Fakun Positive Luxury

Each month Positive Luxury share positive brand stories and actions from our community to inspire people working in sustainability and offer professionals – often at the start of their career journey – advice on the many routes there are to making a difference. 

This month the spotlight is on The Lux Collective’s Chief Sustainability Officer, Evita Fakun. 

What qualifications do you have? Did they play a role in getting you where you are today?

I have a BA Hons in Fine Arts, it helped me make peace with my quirky side plus four years of art school does add a solid foundation to any project requiring an intelligent yet unconventional perspective. I specialise in Applied arts so I’m all about art imitating life imitating art imitating life. Since I wanted to make the world a better place (not at all cliché, right?), I decided to start an organisation in Mauritius to promote contemporary art, open conversations which would hopefully lead to a more coherent social development. So, I forced myself to study Business Management. Lol. I felt it was the language that an obliviously patriarchal society would understand. I was not completely right, as I realised most people enjoy my quirky side. Today I have a Masters in Competitive Intelligence, it sure does nourish my desire to constantly, positively influence the world around me but it also gives me the necessary confidence to navigate this world. Of course, these aren’t the only things that led me to where I am, the people I met, the places I saw, the scents, the words and the movies that make me travel to another place or another time, all nourished my journey to where I am today.

Have you always worked in sustainability? If not, what did you do before?

I did small jobs, working in a café as a student in Melbourne, being an assistant to a CEO having only studied arts, or teaching art to high school students, I learned a lot from each of these roles. I almost see them as some kind of character I was playing, à la Cindy Shermann or Sophie Calle, exploring human interactions. You become very open and accepting of the myriad of personalities out there and appreciate the uniqueness of each.

How did you end up in your current role?

Back in 2016, you would not come across sustainability related positions a lot, at least not in the corporate world. I could not miss the opportunity at LUX, I could easily understand the complexity of the job requirements, delivering on them was quite a challenge but I was convinced there was nothing else I’d be this keen to do. The company was also many things a young aspiring executive would want, one of the values was Creativity, I already felt like I could find a way to be valued there. Creatives may shy away from the corporate world but I think they have so much to bring to it, especially in sustainability which requires a completely new way of thinking, they infuse a sense of openness, expressiveness and quirkiness which is necessary to address contemporary issues whether internal or external to the business.

What made you fall in love with sustainability?

I am fascinated by human beings and how our complexities make us so beautiful. At the same time, our ego and shortcomings affecting our decisions are the reasons why the world is driven by short-sighted, unsustainable gratification. Sustainability is a comprehensive answer to all these issues, I feel this is where I can give my best to contribute to making life a little bit better. Ironically ‘Evita’ means ‘Life’, I am so grateful to my parents for it. I wouldn’t work in a field that I am not 100% in love with, so, you chose the term right. I must admit, that I do work for our CEO Paul Jones, such an inspirational leader, it makes a world of difference when you work for the right person, especially in sustainability. The field itself constitutes facing some pretty gloomy statistics in order to stay informed, so you want to work for people who value and energise you, this encourages me to always give my best.

What does your day-to-day look like?

There are some hectic days/weeks/months and others are more mellow, it’s hard to adjust your energy levels sometimes but as much as possible I’ll go for a swim early morning to get some endorphin release, start the day with guided meditations, and of course music. We do work in a field that is hard to disconnect from, you are emotionally attached to the mission of sustainability, I never feel I can or should disconnect from my work, I may sometimes feel more at ease working on my projects during the weekend, it just means that I’ll get down to it when I feel it’s time to work, regardless of time of day or which day of the week it is. I may at other times block entire days to dedicate to acquiring more knowledge, because sustainability is so vast and so fast-evolving.
Saturdays are for the fruit & vegetable market and then the outdoors.

What challenges have you faced?

The biggest one is the ongoing battle with myself, to manage the constant urge to fight all the unsustainability in the world. I have learned to navigate race, age and gender biases, these actually make me want to continue the work in a more strategic manner. I invested in this masterclass on disruptive design and learned from Leyla Acaroglu, a UNEP Champion of the Earth, how compassion is the key to fighting those hurdles. It is one of the best moves I ever did for myself, learning to gamify problems and understand the psychology of the people who design the systems, products, structures and buildings that govern our lives was very worth it. I highly recommend it. As a sustainability professional, I accept my role has two aspects, one to convince stakeholders of the right approach to contemporary business management but also to bring allies who already have this mindset onto our journey. Slowly but surely, the profit-obsessed management style will phase out as more and more external forces push companies to take bold stances on social, ethical and environmental matters.

What are you most proud of?

It is my atypical journey that allows me to be so broad-minded when assessing contemporary risks. Sustainability requires unconventional profiles in order to make sense. As much as I was made to doubt my life choices, I always stuck to my true nature and my fundamental beliefs that I do have something to bring to make a difference.

What advice would you have for anyone looking to contribute to their company’s sustainability goals?

It is good to be uncomfortable with the way the world is. You do not have to be perfect to make a difference, so invest in yourself and learn to become resourceful, even when there aren’t any finances available you will still come up with a lot of ideas to make it happen. For me, reading Gay Hendricks’ The Big Leap encouraged me to be more in tune with myself and learn to silence the obstacles in my way, while Grit by Angela Duckworth opened my eyes to what actually sustains success, beyond qualifications. It may sound cliché to say this but, surround yourself with subtle reminders of what inspires you, when things aren’t going so well and people have you doubting yourself, you want to go back into your cocoon and recharge. This quote by General Omar Bradley really resonates with me, he said “set your course by the stars, not by the light of every passing ship”

What’s next for you?

Just started learning architecture and will move on to interior architecture soon, I can’t wait to unleash my artistic side and produce some furniture pieces made with locally sourced wood from invasive species! On a more serious note, we have some exciting projects coming at national scale which we hope will inspire more public-private and cross-sector partnerships, to make sustainability a shared responsibility and everyone’s business.

Find out more about The Lux Collection’s Butterfly Mark-certified brand, SALT of Palmar, here

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