FASHION & ACCESSORIES
CURATE YOUR STYLE
Curate Your Style is a Butterfly Mark Certified brand. The brand has been assessed across Environmental, Social and Governance (ESG) areas as part of its Butterfly Mark certification. Curate Your Style is a leading, international personal styling company based in the heart of Mayfair, London. Dedicated to transforming the shopping and dressing experience, the company offers wardrobe solutions tailored to each client’s unique colouring, body shape, and lifestyle. By crafting a personalised style blueprint, Curate Your Style empowers clients to build flattering, versatile wardrobes and ensures more successful and sustainable shopping trips.
SUSTAINABILITY PURPOSE
In the brand's own words: Curate Your Style is driven by a passion for transforming consumer behaviour and reshaping the way people shop – forever. It believes that through the power of personal styling, individuals can naturally develop mindful consumption habits and fully utilise their wardrobes. Curate Your Style advocates rethinking societal shopping habits, addressing the common cycle of fast fashion where consumers buy clothes that are rarely worn, quickly discarded, and often fail to bring joy. Its mission is to break this cycle and empower individuals to make more intentional, sustainable fashion choices.
Established
2021
Headquarters
London, UK
Employees
6
Product Category
Fashion & Accessories
Website
Butterfly Mark
Certified
First Certified
2025
Assessment
ESG+2.0
Verified by
Positive Luxury
Valid until
Must recertify against ESG+2.1 by Sep 2027
WHAT THIS BRAND HAS PROVEN
Explore the Environmental, Social and Governance (ESG) areas assessed as part of Curate Your Style's Butterfly Mark Certification. The brand provided evidence across key areas of sustainability, including climate, nature and water, workers and communities, and responsible business practices. Its evidence was assessed and verified by Positive Luxury through a two-stage verification process, against criteria informed by recognised global frameworks, standards and legislation.
A WORD FROM THE CO-FOUNDERS
As sisters and co-founders, our journey began 18 years ago, when we witnessed our mother undergo a profound transformation after seeing a stylist. The change was not just in her appearance, but in her self-confidence and approach to shopping. Her new understanding of what suited her not only elevated her sense of self but also reshaped her shopping habits forever. When you truly understand what complements you, sustainable shopping becomes second nature. And when you feel exceptional in what you wear, your wardrobe evolves into a collection you’ll cherish and enjoy season after season
HANNAH & SOPHIA RASHAD
CO-FOUNDERS
BUTTERFLY MARK TESTIMONIAL
At Curate Your Style, we aim to enhance our impact on clients’ shopping habits, inspiring everyone who uses our styling services to embrace a more sustainable approach to fashion. While our services already encourage mindful consumption, we are committed to elevating this further by continuously refining and perfecting what we offer. We recognise that while many strategies exist for addressing ESG goals in fashion, the critical issue of consumption remains under-explored. Driven by a deep sense of responsibility, our mission is to help shape a fashion industry that is more conscious, equitable, and sustainable.
HANNAH & SOPHIA RASHAD
CO-FOUNDERS
PATHWAY TO HIGHER STANDARDS
The company strives to cultivate more conscious consumption habits in its clients by encouraging responsible methods for discarding unwanted clothing after wardrobe reviews, promoting proper garment care to extend the lifespan of new purchases, guiding thoughtful brand selections, and advocating for the use of sustainable fabrics. It is committed to enhancing its current collaborations with brands while also offering opportunities for sustainable partnerships in future brand collaborations.