Effectively communicate your positive impact with consumers
Positive brand benefits
Enjoy the numerous benefits that come from being a member of the Positive Luxury community including:
- The chance to display your Butterfly Mark on all materials including packaging, product labels, company creds, website, digital signature, careers pages – immediately
- Provides a positive advantage and enables you to position yourself as a purpose driven company to consumers, employees and helps attract top talent
- Being part of an extensive network of like-minded CEOs, sustainability experts and our team, on demand, as well as receiving regular
intelligence and trend reports
Data driven insights
Unique behavioural data is gathered through the ground breaking, interactive Butterfly Mark. In 2018 alone, more than 20 million interactions were made with the butterfly mark (all data is completely anonomised and compliant with GDPR).
As a Positive Luxury brand you gain access to these invaluable insights enabling you to focus and strengthen your sustainability commitments.
Being part of the Positive Luxury community and proudly displaying our Butterfly Award has deepened our conversation with our customers about sustainability, and why responsible luxury is important to them.
CHRISTOPH GRAINGER-HERR, CEO, IWC SCHAFFHAUSEN, RICHEMONT GROUP