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Brand Benefits

Effectively communicate your positive impact with consumers

MAKE THE MOST OF YOUR MARK

Enjoy the numerous benefits that come from being a member of the Positive Luxury community including:

  • The opportunity to display your Butterfly Mark on all materials including packaging, product labels, company creds, website, digital signature, careers pages – immediately
  • The ability to position yourself as a purpose driven company to consumers, employees and potential new talent
  • Join an extensive network of like-minded CEOs, sustainability experts and have access to our team, on demand, as well as receiving regular
    intelligence and trend reports
  • Toolkits to help you engage internal and external stakeholders to better understand your impact and commitment

INFORMING AND QUANTIFYING YOUR STRATEGY

Unique behavioural data is gathered through the interactive Butterfly Mark. Each brand’s unique API can be integrated into their website or one of their retailer’s.

With more than 20 million impressions, the data insights enable brands to understand the ROI in relation to sustainability and drive future strategies by understanding what consumers really care about today.

Your brand has the power to impact the value of the data by using the interactive Butterfly Mark in as many places as possible. The law of aggregation means you benefit from other brands in the community using the Butterfly Mark, too.

As a Positive Luxury brand, you gain access to your own data and industry-wide invaluable insights, enabling you to focus and strengthen your sustainability commitments.

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Being part of the Positive Luxury community and proudly displaying our Butterfly Award has deepened our conversation with our customers about sustainability, and why responsible luxury is important to them.

CHRISTOPH GRAINGER-HERR, CEO, IWC SCHAFFHAUSEN, RICHEMONT GROUP

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