BEAUTY & FRAGRANCE
SIMPLY ORGANIC BEAUTY
Simply Organic Beauty is a Butterfly Mark Certified luxury beauty brand. The brand has been assessed across Environmental, Social and Governance (ESG) areas as part of its Butterfly Mark certification. Simply Organic Beauty is a company driven by its mission to change salons for the better, for the world. It curates, creates, and distributes an exclusive collection of professional, plant-based beauty and wellness products from around the world. Simply Organic and its family of prestigious brands have become synonymous with safety, quality, sustainability, and luxury. The company is proud of its conscious choices that promote the health of people, the planet, and beauty professionals.
SUSTAINABILITY PURPOSE
In the brand's own words: In pursuit of its mission to change salons for the better for the world, Simply Organic Beauty soon realised the beauty industry can be quite ugly. From excess packaging and waste in landfills and oceans to cosmetic formulas disruptive to wildlife and ecosystems, Simply Organic continuously works to reduce its environmental impact with each business process partnership. Every brand and supplier in its network is audited to ensure positive action is being upheld. Every product created at Simply Organic is designed with its more sustainable principles of planet preservation, waste reduction, and choosing raw, natural materials that do not disrupt the well-being of plants, animals, and wildlife.
Established
1999
Headquarters
St. Petersburg, FL, USA
Employees
35-50
Categories
Health & Beauty
Distribution
US, Canada
Website
Butterfly Mark
Certified
First Certified
2023
Assessment
ESG+1.0
Verified by
Positive Luxury
Valid until
Must recertify against ESG+2.1 by Sep 2027
WHAT THIS BRAND HAS PROVEN
Explore the Environmental, Social and Governance (ESG) areas assessed as part of Simply Organic Beauty’s Butterfly Mark certification. The brand provided evidence across key areas of sustainability, including climate, nature and water, workers and communities, and responsible business practices. Its evidence was assessed and verified by Positive Luxury through a two-stage verification process, against criteria informed by recognised global frameworks, standards and legislation.
SUSTAINABILITY IN ACTION
CLIMATE
Simply Organic utilises renewable energy in its supply chain and has implemented a corporate travel policy, minimising travel emissions and choosing less impactful travel options where emissions cannot be avoided completely. Employees can access loans for bicycles and protective gear to reduce commuting emissions. Simply Organic's energy reduction policy includes comprehensive staff training on efficiency and conservation. The brand has also adopted a company policy that requires lowest-impact transportation methods for inbound and outbound freight, focuses on route optimisation, and employs fuel-efficient vehicles. Monthly reviews with their shipping solutions provider help identify and correct inefficiencies in warehouse management software, covering all customer, export orders, and inter-warehouse transfers.
COMMUNITY INVOLVEMENT
Simply Organic's corporate travel policy includes recommendations for sustainable accommodations and encourages staff to choose local restaurants serving organic food. The company actively supports various charities through donations and team volunteering. For example, Simply Organic donates personal care products to CASA, a domestic violence and women's safety shelter. In 2016, their Green Gift Project supported over 150 charities and NGOs with donations worth $25,000. Simply Organic Beauty also launched a self-love box to promote mental health awareness in beauty salons, donating $5 to To Write Love on Her Arms for each box sold. In 2023, the brand hosted a group of 15 elementary students through Indi Ed to teach them about ethical and sustainable beauty, aiming to inspire the next generation of conscious hairdressers. The company has provided over 500 pro bono hours of education and training to industry professionals. They also monitor and assess suppliers based on their community involvement strategies and initiatives.
ETHICS & FAIR OPERATIONS
Simply Organic is on a mission to change salons for the better. They have implemented a human rights and modern slavery policy, conducting due diligence to identify and assess the risks in their supply chain. All vendors must sign and confirm compliance through an External Partner Statement on Human Rights & Modern Slavery before establishing a vendor account. Simply Organic offers training to employees, suppliers, and relevant stakeholders to increase awareness and understanding of the risks of modern slavery and human rights violations. Their sustainable sourcing strategy is based on several principles: products must be non-toxic and adhere to the Credo Beauty Dirty List of ingredients, contain no synthetic fragrances and colourants, undergo no animal testing, and use organic and natural ingredients obtained through sustainable and responsible techniques.
Simply Organic utilises renewable energy in its supply chain and has implemented a corporate travel policy, minimising travel emissions and choosing less impactful travel options where emissions cannot be avoided completely. Employees can access loans for bicycles and protective gear to reduce commuting emissions. Simply Organic's energy reduction policy includes comprehensive staff training on efficiency and conservation. The brand has also adopted a company policy that requires lowest-impact transportation methods for inbound and outbound freight, focuses on route optimisation, and employs fuel-efficient vehicles. Monthly reviews with their shipping solutions provider help identify and correct inefficiencies in warehouse management software, covering all customer, export orders, and inter-warehouse transfers.
Simply Organic's corporate travel policy includes recommendations for sustainable accommodations and encourages staff to choose local restaurants serving organic food. The company actively supports various charities through donations and team volunteering. For example, Simply Organic donates personal care products to CASA, a domestic violence and women's safety shelter. In 2016, their Green Gift Project supported over 150 charities and NGOs with donations worth $25,000. Simply Organic Beauty also launched a self-love box to promote mental health awareness in beauty salons, donating $5 to To Write Love on Her Arms for each box sold. In 2023, the brand hosted a group of 15 elementary students through Indi Ed to teach them about ethical and sustainable beauty, aiming to inspire the next generation of conscious hairdressers. The company has provided over 500 pro bono hours of education and training to industry professionals. They also monitor and assess suppliers based on their community involvement strategies and initiatives.
Simply Organic is on a mission to change salons for the better. They have implemented a human rights and modern slavery policy, conducting due diligence to identify and assess the risks in their supply chain. All vendors must sign and confirm compliance through an External Partner Statement on Human Rights & Modern Slavery before establishing a vendor account. Simply Organic offers training to employees, suppliers, and relevant stakeholders to increase awareness and understanding of the risks of modern slavery and human rights violations. Their sustainable sourcing strategy is based on several principles: products must be non-toxic and adhere to the Credo Beauty Dirty List of ingredients, contain no synthetic fragrances and colourants, undergo no animal testing, and use organic and natural ingredients obtained through sustainable and responsible techniques.
Standards & Accreditations
To provide evidence of sustainability performance across luxury companies' full value chain, 180+ memberships, accreditations and specialist certifications are taken into account during assessment
The Leaping Bunny Standard
USDA Certified BioBased
FSC Certified
Cruelty Free
People for the Ethical Treatment of Animals (PETA)
COSMOS Certified
Soil Association Organic Certified
JOURNEY SO FAR
06/2024
CERTIFICATION
06/2024
FINAL ASSESSMENT
01/2024
RISK MAPPING
12/2023
BASELINE ASSESSMENT
A WORD FROM THE CEO
We believe that every dollar we spend is a vote for how we want the world to be. I am honored and proud to partner with Positive Luxury and their amazing network of consciously committed companies. Together, we are learning, building and creating a sustainable future for our world.
ASHLEY MOONEY
CEO & PRESIDENT
WHY POSITIVE LUXURY
It’s vital that companies and their individuals stay committed to the preservation of people and our planet. While we are all busy building the future, our actions are only comprised of the present. I believe we need to partner with industry experts to guide and inspire us to make active steps to future-proof our company, employees, customers and world.
ASHLEY MOONEY
CEO & PRESIDENT
PATHWAY TO HIGHER STANDARDS
Sustainability runs through each business process and partnership. From their vendor and supplier selection to how Simply Organic Beauty ship products to their end customer, no detail is left unanalysed. Their latest brand incubation aims to be one of the first hair care products to eliminate all plastic from their packaging by 2025 and replace with only raw, natural materials such as glass, aluminium, ceramic and wood.