JEWELLERY & WATCHES
MEJURI
Since 2015, Mejuri has been turning fine jewellery into an everyday luxury, inspiring our community to celebrate what matters most to them. Feeling disconnected from an industry that typically markets to men, CEO and Co-Founder Noura Sakkijha leveraged her learnings as a third-generation jeweller to redefine how we think of and purchase fine jewellery. Mejuri disrupted the traditional jewellery industry by offering high-quality, affordable pieces directly to consumers. Mejuri has expanded to become a global brand with over 600 employees – 77% of whom identify as women – 29 stores, and two million customers, including celebrity fans and tastemakers.
SUSTAINABILITY PURPOSE
For Mejuri, ‘fine jewellery’ goes beyond craftsmanship and style. They believe that the highest levels of accountability and transparency are the future of modern luxury, and the company is committed to helping to drive this meaningful change across the industry. Mejuri is on a mission to redefine sustainable luxury in the jewellery industry through continuous improvement, strong cross functional frameworks and standards, operationalised best practices, and collaboration with industry partners and their communities. To guide these efforts, Mejuri launched their 2030 Sustainability goals across four key impact areas: People, Planet, Product and Philanthropy.
Established
2015
Headquarters
Toronto, Canada
First Certified
2024
Employees
500-1000
Categories
Jewellery
Website
Distribution
Canada, United States, United Kingdom, Australia
WHAT THIS BRAND HAS PROVEN
Explore the Environmental, Social and Governance (ESG) areas assessed as part of Mejuri's Butterfly Mark Certification. The brand provided evidence across key areas of sustainability, including climate, nature and water, workers and communities, and responsible business practices. Its evidence was assessed and verified by Positive Luxury through a two-stage verification process, against criteria informed by recognised global frameworks, standards and legislation.
REAL CHANGE IN ACTION
SUSTAINABLE SOURCING
Mejuri have a very comprehensive sustainable sourcing programme which includes topics such as the environment, labour practices and human rights. They proactively engage with all suppliers, establishing clear sustainability priorities and ensuring alignment across their supply chain through transparent communication and open dialogue. Mejuri maintains visibility into all key and tier 1 suppliers, underscoring its commitment to accountability and ethical conduct. A significant achievement is their use of recycled materials, with over 90% of gold in their products sourced from recycled origins. This initiative not only reduces environmental impact but also exemplifies their dedication to promoting circularity within the industry.
PEOPLE MANAGEMENT
The ‘Gold University’ is a diverse learning & development tool available to all Mejuri staff and is a symbol of Mejuri’s dedication to driving success and growth throughout the organisation. There is a real culture of internal progression and support for one another, whilst keeping sustainability at the forefront of many individuals’ responsibilities. Mejuri have an extensive employee handbook that is shared widely amongst staff members with policies in place to foster diversity, harmony and compassion. There is a culture of openness and encouragement of regular feedback to enable organisational and social improvement.
SDG ALIGNMENT
Mejuri has analysed and identified six specific Sustainable Development Goals (SDGs) relevant to their business goals and values. These include gender equality and empowering women and girls (SDG 5), promoting inclusive and sustainable economic growth and decent work for all (SDG 8), ensuring sustainable consumption and production patterns (SDG 12), taking urgent action to combat climate change (SDG 13), protecting terrestrial ecosystems and biodiversity (SDG 15), and promoting peaceful and inclusive societies (SDG 16). Improvement milestones have been set to help achieve these goals and metrics aligned to the SDGs are used for ongoing reporting.
Mejuri have a very comprehensive sustainable sourcing programme which includes topics such as the environment, labour practices and human rights. They proactively engage with all suppliers, establishing clear sustainability priorities and ensuring alignment across their supply chain through transparent communication and open dialogue. Mejuri maintains visibility into all key and tier 1 suppliers, underscoring its commitment to accountability and ethical conduct. A significant achievement is their use of recycled materials, with over 90% of gold in their products sourced from recycled origins. This initiative not only reduces environmental impact but also exemplifies their dedication to promoting circularity within the industry.
The ‘Gold University’ is a diverse learning & development tool available to all Mejuri staff and is a symbol of Mejuri’s dedication to driving success and growth throughout the organisation. There is a real culture of internal progression and support for one another, whilst keeping sustainability at the forefront of many individuals’ responsibilities. Mejuri have an extensive employee handbook that is shared widely amongst staff members with policies in place to foster diversity, harmony and compassion. There is a culture of openness and encouragement of regular feedback to enable organisational and social improvement.
Mejuri has analysed and identified six specific Sustainable Development Goals (SDGs) relevant to their business goals and values. These include gender equality and empowering women and girls (SDG 5), promoting inclusive and sustainable economic growth and decent work for all (SDG 8), ensuring sustainable consumption and production patterns (SDG 12), taking urgent action to combat climate change (SDG 13), protecting terrestrial ecosystems and biodiversity (SDG 15), and promoting peaceful and inclusive societies (SDG 16). Improvement milestones have been set to help achieve these goals and metrics aligned to the SDGs are used for ongoing reporting.
Standards & Accreditations
To provide evidence of sustainability performance across luxury companies' full value chain, 180+ memberships, accreditations and specialist certifications are taken into account during assessment
Fairmined Certified
SCS Accredited Diamond Handler
 Code of Practices Certified white.jpeg)
Responsible Jewellery Council (RJC) Code of Practices Certified
Kimberley Process
ISO 18001 Occupational Health and Safety Management
ISO 14001 Environmental Management
National Association of Jewellers (NAJ)
London Bullion Market Association (LMBA)
Fair Trade
ISO 9001 Quality Management
The World Gold Council
JOURNEY SO FAR
02/2024
CERTIFICATION
02/2024
FINAL ASSESSMENT
12/2023
RISK MAPPING
11/2023
BASELINE SUBMISSION
12/2022
BEGAN ASSESSMENT
A WORD FROM THE CEO
Since the beginning of Mejuri, I've been inspired and motivated by the potential to create positive change within our community and the environment. I am delighted that Mejuri is included among leading change-makers working to transform luxury for the better. Positive Luxury's Butterfly Mark is more than a recognition of what we have accomplished – it’s a signal of our commitment to growing in our sustainability journey.
NOURA SAKKIJAH
CEO & CO-FOUNDER
WHY POSITIVE LUXURY
Mejuri chose to undergo the Butterfly Mark certification both to strengthen our work and to help bring consumers and partners along the journey with us. We want to continue raising the bar on what is expected from luxury, but we can’t do it alone. The certification assessment provides a rigorous framework that evaluates areas where we have strengths and where we can improve our practices. Through the network of changemakers, we will have opportunities to collaborate on shared challenges and learn from other luxury brands, even those outside the jewelry industry. The Butterfly Mark also helps consumers follow our sustainability progress, ensuring that the company’s commitments and actions are both credible and user-friendly.
PATHWAY TO HIGHER STANDARDS
Mejuri has a multitude of ongoing initiatives underway to support their 2030 sustainability goals, including but not limited to greenhouse gas reduction pathways, mapping their biodiversity impact, increasing traceability for precious materials, and establishing strong internal engagement to ensure every role can contribute to the sustainability agenda.