SUPPLIER
MEADOW
Meadow is built on a simple but powerful belief: circularity should feel effortless. Their packaging technologies help global brands reduce environmental impact without compromising on beauty, function or experience. By innovating from within existing industrial ecosystems, they enable suppliers to adopt better solutions at scale. Meadow’s technology can be found in consumer goods across the globe, proving that sustainable transformation can be both practical and deeply enjoyable.
SUSTAINABILITY PURPOSE
Meadow’s philosophy is to use what is already here: existing supply chains, product familiarity, and established recycling infrastructures to contribute to the circular economy. Their MEADOW KAPSUL™ system transforms the aluminium beverage can into a versatile pre-filled container, adaptable across personal care, beauty, home care and beyond. Designed to integrate directly into existing production workflows. Paired with a reusable, customisable dispenser, it delivers a seamless experience, creating a lasting touchpoint between brand and end user. For users, it simply feels familiar. Easy to use, easy to recycle, and built to fit naturally into everyday life.
Established
2020
Headquarters
Stockholm, Sweden
Employees
10-20
Categories
Packaging Technology
Website
WHAT THIS BRAND HAS PROVEN
Explore the Environmental, Social and Governance (ESG) areas assessed as part of Meadow's Butterfly Mark certification. The brand provided evidence across key areas of sustainability, including climate, nature and water, workers and communities, and responsible business practices. Its evidence was assessed and verified by Positive Luxury through a two-stage verification process, against criteria informed by recognised global frameworks, standards and legislation.
REAL CHANGE IN ACTION
SUSTAINABLE INNOVATION
Meadow has demonstrated a strong commitment to sustainable innovation by re-engineering the familiar aluminium can, creating a new packaging solution with circularity at its core. Meadow’s approach focuses on optimising existing materials, infrastructure and supply chains rather than creating entirely new systems, helping enable scalable adoption. Through precision engineering, extensive prototyping and collaboration across the value chain, Meadow combines innovative design with practical, more sustainable outcomes. They have detailed research and development systems which set goals and track progress against these goals.
PACKAGING & CIRCULARITY
Meadow has developed an innovative packaging system that combines aluminium cans with a refillable dispenser model, helping brands reduce material use while supporting circularity. By leveraging existing recycling infrastructure, the solution enables empty cans to be recycled and returned to market quickly. The refill experience also encourages repeat purchasing, creating opportunities for stronger customer relationships and brand loyalty while making sustainable consumption more convenient and intuitive.
PEOPLE MANAGEMENT
Meadow have established policies and processes that enable both employees and external stakeholders to raise grievances and ensure their concerns are heard. This demonstrates a commitment to creating an open and inclusive working environment where people feel able to speak up and have their voices valued. This was shown in their annual employee survey where all employees agreed that they feel proud of Meadow, their mission and actions.
Meadow has demonstrated a strong commitment to sustainable innovation by re-engineering the familiar aluminium can, creating a new packaging solution with circularity at its core. Meadow’s approach focuses on optimising existing materials, infrastructure and supply chains rather than creating entirely new systems, helping enable scalable adoption. Through precision engineering, extensive prototyping and collaboration across the value chain, Meadow combines innovative design with practical, more sustainable outcomes. They have detailed research and development systems which set goals and track progress against these goals.
Meadow has developed an innovative packaging system that combines aluminium cans with a refillable dispenser model, helping brands reduce material use while supporting circularity. By leveraging existing recycling infrastructure, the solution enables empty cans to be recycled and returned to market quickly. The refill experience also encourages repeat purchasing, creating opportunities for stronger customer relationships and brand loyalty while making sustainable consumption more convenient and intuitive.
Meadow have established policies and processes that enable both employees and external stakeholders to raise grievances and ensure their concerns are heard. This demonstrates a commitment to creating an open and inclusive working environment where people feel able to speak up and have their voices valued. This was shown in their annual employee survey where all employees agreed that they feel proud of Meadow, their mission and actions.
A WORD FROM THE CEO
Our view is that the packaging waste challenge is not only about materials. It is also about design. If circular packaging is going to succeed, it must work for consumers, brands and existing industrial infrastructure. That thinking shaped Meadow from the start.
VICTOR LJUNGBERG
CEO
WHY POSITIVE LUXURY
At Meadow, sustainability is built into how the business thinks and operates. Positive Luxury’s Butterfly Mark gives us a trusted framework to keep raising our standards, while helping brands, partners and consumers understand the principles behind our work.
PATHWAY TO HIGHER STANDARDS
Meadow is building the evidence behind its circular packaging ambition, including product-level life cycle assessment across the system and its components. The team continues to innovate and expand the potential of the MEADOW KAPSUL™ platform, working together with partners and licensees to keep strengthening its performance.