BEAUTY & FRAGRANCE
ILES FORMULA
Iles Formula, founded by Internationally acclaimed celebrity hairstylist Wendy Iles, is a collection of award-winning, clean and botanically derived, clinically proven formulas focusing on HAIR + SCALP REVIVAL. An innovative, intentional and curated collection of salon-grade performance formulas that speak to all those who expect nothing less than excellence.
SUSTAINABILITY PURPOSE
Sustainability has been at their core from the day Iles Formula was launched. Everything starts with their customers. Providing them with a performance that makes a difference to their lives. With products that are specifically created to achieve a beauty transformation; Love for your hair from the very first use. This is combined with a multi-dimensional circular sustainability strategy including sourcing, manufacturing, packaging, distribution, consumer and post-consumer use. Examples: their formulas are raw and virgin, sulfate-free + silicone-free + paraben-free, cruelty-free. Their packaging is recyclable and they plant native trees each month in the Amazon to preserve the ecosystem.
Established
2015
Headquarters
USA and France
First Certified
2021
Employees
11
Categories
Beauty and haircare
Website
Distribution
Global
WHAT THIS BRAND HAS PROVEN
Explore the Environmental, Social and Governance (ESG) areas assessed as part of Iles Formula's Butterfly Mark Certification. The brand provided evidence across key areas of sustainability, including climate, nature and water, workers and communities, and responsible business practices. Its evidence was assessed and verified by Positive Luxury through a two-stage verification process, against criteria informed by recognised global frameworks, standards and legislation.
REAL CHANGE IN ACTION
CONSCIOUS DESIGN
Iles Formula always considers social and environmental factors when formulating their products. Through developing a 3 step ritual for hair care, IIes Formula reduces the need for excess products, avoiding unnecessary waste. The brand aims to continuously push their commitment to sustainability forward on all fronts. Iles Formula is dedicated to responsible packaging and innovating the design and materials used. Currently, all consumer packaging is recyclable and FSC certified and by 2023, they are committed to 100% recycled bottles with zero introduction of new plastics into the environment.
FAIR LABOUR
Safe working conditions and fair labour is important to IIes Formula. They have a sound Employee Code of Conduct in place which covers key topics such as Business Ethics, Privacy and Diversity and Inclusion, which is presented to every employee. The brand also offers unconscious bias and sexual harassment training to all employees. Iles Formulas’ main European suppliers are 14001 and 9001 ISO certified meaning they are compliant with stringent environmental regulations and consistently provide products that meet customer regulatory requirements.
FREE FROM MICROPLASTICS
IIes Formula does not use any microplastics within their products and are all free from harmful chemicals including; sulfates, parabens and silicones. They are compliant with the restricted substance list in accordance with EU REACH, FDA and PROP 65, meaning they take into account the potential impacts of both human health and the environment when developing products.
COMMUNITY INVESTMENT
IIes Formula proudly gives back and supports local communities. They have partnered with World Land Trust, a charity working across the world helping to regenerate tropical forests and threatened habitats. IIes Formula plants 40 seedlings a month in the Amazon helping to restore rainforest ecosystems and biodiversity. They also plant a further 8 small trees which are nursed into maturing over the course of 3 years
Iles Formula always considers social and environmental factors when formulating their products. Through developing a 3 step ritual for hair care, IIes Formula reduces the need for excess products, avoiding unnecessary waste. The brand aims to continuously push their commitment to sustainability forward on all fronts. Iles Formula is dedicated to responsible packaging and innovating the design and materials used. Currently, all consumer packaging is recyclable and FSC certified and by 2023, they are committed to 100% recycled bottles with zero introduction of new plastics into the environment.
Safe working conditions and fair labour is important to IIes Formula. They have a sound Employee Code of Conduct in place which covers key topics such as Business Ethics, Privacy and Diversity and Inclusion, which is presented to every employee. The brand also offers unconscious bias and sexual harassment training to all employees. Iles Formulas’ main European suppliers are 14001 and 9001 ISO certified meaning they are compliant with stringent environmental regulations and consistently provide products that meet customer regulatory requirements.
IIes Formula does not use any microplastics within their products and are all free from harmful chemicals including; sulfates, parabens and silicones. They are compliant with the restricted substance list in accordance with EU REACH, FDA and PROP 65, meaning they take into account the potential impacts of both human health and the environment when developing products.
IIes Formula proudly gives back and supports local communities. They have partnered with World Land Trust, a charity working across the world helping to regenerate tropical forests and threatened habitats. IIes Formula plants 40 seedlings a month in the Amazon helping to restore rainforest ecosystems and biodiversity. They also plant a further 8 small trees which are nursed into maturing over the course of 3 years
Standards & Accreditations
To provide evidence of sustainability performance across luxury companies' full value chain, 180+ memberships, accreditations and specialist certifications are taken into account during assessment
Round Table on Responsible Soy (RTRS)
ISO 9001 Quality Management
ISO 14001 Environmental Management
FSC Certified
JOURNEY SO FAR
12/2025
RE-CERTIFIED
04/2021
CERTIFICATION
01/2021
RISK MAPPING
01/2021
FINAL SUBMISSION
11/2020
BASELINE ASSESSMENT
07/2020
BEGAN ASSESSMENT
A WORD FROM THE FOUNDER
Iles Formula is the culmination of 4 decades in hair and years of studying and experimenting with exotic fruits and plants from the world’s rainforests to completely transform hair to a nurtured state. My awareness for a cleaner planet and my obsession to save trees evolved through those studies.
WENDY ILES
FOUNDER
WHY POSITIVE LUXURY
To me personally, being awarded the Butterfly Mark is a validation of our strategy to combine haute performance hair care with the objective to deliver best-in-class sustainability solutions. My team and I are proud about this exclusive and important recognition and we see it as a motivation to continuously driving our sustainability agenda.
WENDLY ILES
ILES FORMULA
PATHWAY TO HIGHER STANDARDS
Iles Formula's goal is to become carbon-neutral by 2030. On their journey to achieving this goal, Iles Formula are constantly improving all aspects of their business regarding sustainability. New products must be more sustainable than existing products they replace. They strive to use 100% recycled plastics by 2023. They work closely with their suppliers to ensure that every part of the value chain is optimized to become as sustainable as possible, this includes minimizing transportation. And they educate their salon customers and consumers on ways to preserve water while using the product, as the usage has the highest carbon impact during the product lifecycle.