BEAUTY & FRAGRANCE
BALMAIN BEAUTY
Balmain Beauty builds on Balmain’s fashion and fragrance legacy to change the meaning of beauty for the future. Standing for the power of respect, love, and unity. Trailblazing a beauty world made of timeless anticipation.
SUSTAINABILITY PURPOSE
Balmain Beauty’s commitment to change the meaning of beauty for the future guides their sustainability ambitions. From inception, Balmain Beauty has been dedicated to championing thoughtful craftsmanship with an eco-conscious mindset, expertly balancing creativity and sustainability in everything they do. Balmain Beauty creates products that are timeless, with an unwavering commitment to being open to all, for the pursuit of enhancing and defining modern, couture beauty.
Establised
2022
Headquarters
New York City, United States
First Certified
2024
Employees
50-100
Categories
Fragrance
Website
Distribution
Worldwide
WHAT THIS BRAND HAS PROVEN
Explore the Environmental, Social and Governance (ESG) areas assessed as part of Balmain Beauty's Butterfly Mark Certification. The brand provided evidence across key areas of sustainability, including climate, nature and water, workers and communities, and responsible business practices. Its evidence was assessed and verified by Positive Luxury through a two-stage verification process, against criteria informed by recognised global frameworks, standards and legislation.
REAL CHANGE IN ACTION
SUSTAINABLE PROCUREMENT
As part of The Estée Lauder Companies, Balmain Beauty has an extensive supplier code of conduct which incorporates topics from child labour and human rights to hazardous materials and is signed by all key and tier 1 suppliers throughout the supply chain. This broad coverage, along with a focus on long-term supplier partnerships, allows Balmain Beauty to communicate their sustainability priorities whilst also developing joint sustainability initiatives together with suppliers.
CLIMATE
Scope 3 Greenhouse Gas Emissions (GHGs) are challenging to calculate, however, Balmain Beauty's parent company Estée Lauder demonstrates progressive sustainability action having undertaken measurement across 7 categories. They take this further by focusing on reducing transport emissions and supporting their suppliers in minimising operational GHGs.
PEOPLE MANAGEMENT
Balmain Beauty is a great example of a business looking after their people. They have a strong policy in place regarding the treatment of models. This policy includes conducting modelling agency due diligence, illustrating commitments to safeguarding and providing a complaints mechanism.
As part of The Estée Lauder Companies, Balmain Beauty has an extensive supplier code of conduct which incorporates topics from child labour and human rights to hazardous materials and is signed by all key and tier 1 suppliers throughout the supply chain. This broad coverage, along with a focus on long-term supplier partnerships, allows Balmain Beauty to communicate their sustainability priorities whilst also developing joint sustainability initiatives together with suppliers.
Scope 3 Greenhouse Gas Emissions (GHGs) are challenging to calculate, however, Balmain Beauty's parent company Estée Lauder demonstrates progressive sustainability action having undertaken measurement across 7 categories. They take this further by focusing on reducing transport emissions and supporting their suppliers in minimising operational GHGs.
Balmain Beauty is a great example of a business looking after their people. They have a strong policy in place regarding the treatment of models. This policy includes conducting modelling agency due diligence, illustrating commitments to safeguarding and providing a complaints mechanism.
A WORD FROM THE CREATIVE DIRECTOR
I want to create something that has a heritage but looks up to the future. Something that stays forever.
OLIVIER ROUSTEING
BALMAIN CREATIVE DIRECTOR
WHY POSITIVE LUXURY?
At Balmain Beauty, positive luxury is core to our avant-garde vision. Guided by respect, love, and unity, we strive for inclusivity and sustainability in every decision. The Butterfly Mark certification underscores our commitment across all levels—from refillable and recyclable bottles and cello-free packaging to corporate governance. It reflects our ongoing efforts to enhance and solidify our sustainability goals.