JEWELLERY & WATCHES
ANEKA
ANEKA is a global luxury Maison based in Geneva, creating meaningful collections inspired by and dedicated to modern individuals with mindfulness towards our planet. Led by a global team, leveraging the best of different cultures and luxury savoir faire in Geneva, Mumbai, Paris and Milan, ANEKA is a beautiful confluence of the unique individual in a modern, diverse world.
SUSTAINABILITY PURPOSE
The brand’s raison d’etre is to create meaning and positive impact, both by action and as a source of inspiration for others. In offering representation for different voices and values of modernity, it fosters an understanding of different perspectives, while also being mindful of the planet. ANEKA embraces the new luxury, where meaning transcends material value. Design and collections based on symbols that stand for positive modern values, drive purpose in every ANEKA creation, with creative expression that outlasts transitory trends or purchases. With 5 brands pillars ANEKA is able to work under a controlled method, where cultured diamonds are created with identical chemical, physical and optical properties of those mined. ANEKA is highly invested in advancing its scientifically-proven and sustainable practices. Renewable energy powers 90% of ANEKA cultured diamonds.
Established
2020
Headquarters
Geneva, Switzerland
First Certified
2024
Categories
Luxury Jewellery
Website
Distribution
Worldwide
WHAT THIS BRAND HAS PROVEN
Explore the Environmental, Social and Governance (ESG) areas assessed as part of Aneka's Butterfly Mark Certification. The brand provided evidence across key areas of sustainability, including climate, nature and water, workers and communities, and responsible business practices. Its evidence was assessed and verified by Positive Luxury through a two-stage verification process, against criteria informed by recognised global frameworks, standards and legislation.
Standards & Accreditations
To provide evidence of sustainability performance across luxury companies' full value chain, 180+ memberships, accreditations and specialist certifications are taken into account during assessment
ISO 9001 Quality Management
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Responsible Jewellery Council (RJC) Code of Practices Certified
JOURNEY SO FAR
A WORD FROM THE CEO
At ANEKA, we're passionate about crafting innovative and high-quality jewellery that not only delivers exceptional value to our customers but also fosters a sense of confidence and empowerment. We believe in using sustainable practices and cutting-edge technology to create a brand that inspires positive change.
ANKIT MEHTA
CEO
WHY POSITIVE LUXURY
This globally recognised and updated assessment process help brands validate of their positive actions. By achieving The Butterfly Mark, ANEKA's story gains credibility and builds trust with eco-conscious consumers. The Butterfly Mark shares the same ambition as ANEKA's which is to bring conscience alive in the world of luxury, and thus undergoing assessment testifies our efforts in sustainability and responsible practices.
ANKIT MEHTA
CEO
PATHWAY TO HIGHER STANDARDS
ANEKA is highly invested in advancing its scientifically-proven and sustainable practices. Renewable energy powers 90% of ANEKA cultured diamonds, and by the end of 2024, 100% of ANEKA’s supply chain will be powered with clean energy, ultimately delivering a cleaner and more pure diamond. In addition, ANEKA is focused on investing in technology and R&D to continually build innovative diamond cuts and breakthrough masterpieces as well as building its international brand and retail expansion.