
Sustainability was one of the most searched-for terms in fashion last year
Lyst is the largest global fashion search platform, allowing consumers to access thousands of online shops at once. With all that search data, they compile an annual report that captures what consumers spent the year searching for. This year, 104 million people around the world used Lyst, shopping six million fashion items in more than 12,000 shops. Compiling the data from all those searches, along with media coverage and social media stats from high-traffic brands, Lyst determined the trends that best represent 2019. Among them were three relate to sustainability in fashion that will hopefully continue to hold the fashion industry accountable for their actions and the impact they have on the climate. Read on to see what was trending in 2019. Sustainability Sustainability, as well as keywords related to sustainability in fashion, increased by 75% from 2018. That included 27,000 searches specifically for sustainable fashion each month in 2019. Searches for particular sustainable materials also saw an increase since last year. Econyl rose by 102%, organic cotton rose by 52%, and tencel rose by 42%. The highest searched for product categories were both sustainable denim and sustainable trainers. In terms of brands, the ones who launched genuine sustainability initiatives were also sought after. That included things like using more...