Left to right: Jane Shepherdson, Chair of My Wardrobe HQ; Co-host Lisa Snowdon; Jorn Werdelin, Co-founder of Linde Werdelin; Co-host Stephen Webster. Image: Dave Benett. The ”make-use-dispose” model so many businesses have relied on in the past is no longer viable. Moving towards a circular economy, keeping materials and products in use for as long as possible, is one of the antidotes. This category, Circular Economy Pioneer of the Year, celebrates a luxury brand that has taken a unique approach to the circular economy model. Linde Werdelin, who just received the Butterfly Mark last month, was this year’s winner. Watchmaker Linde Werdelin was one of the first in their industry to launch an in-house, pre-owned platform in 2016. They customise new and existing watches, encouraging customers to keep wearing what they already own and avoid new purchases. When they do manufacture from scratch, they do so with recyclable and reusable materials. “We have long been considering the ways in which we can further our efforts towards a sustainable business model and way of working” said the Linde Werdelin team about applying for the Butterfly Mark. “While we have made progress in various areas, we know we can continue to go further and having a framework to think about our decision-making...